The hallmark of a truly excellent story is its ability to capture the attention of the many different types of readers it may attract. Data stories present all kinds of problems in readability, as lots of data can appear confusing and complicated. Without ways to simplify data, a reader can easily become lost.

That’s where infographics come in.

Infographics convey useful information in a format that is fast and easy to digest. Whether you’re using a pie chart, table or scatter plot, visualised article, flow chart or photo infographic, you’re using data to communicate a message to even the most naive of readers. Infographics give your audience the ability to explore data and draw their own conclusions, without the need for complex explanations.

When mapping out your marketing plan, you need a clear understanding of recent data. Through these 15 infographics, you can clearly see where trends lie in all areas of marketing, from email and direct mail, to content marketing, multi-channel marketing and mobile markets. You can use this data to construct a healthy marketing plan and take control of your business.

2015 Periodic Table of Digital Marketing Predictions and Trends

If you were a whizz in the science lab at school, you’ll love this periodic-style table of digital marketing predictions and trends for 2015. The interactive table is comprised of 114 elements, creating heaps of valuable information for your marketing team in areas of content marketing, social media, digital marketing, mobile, marketing automation, analytics and more.

Key trends to take away include:

Humanisation: Creating conversation with loyal followers of your brand to take advantage of genuine marketing content and humanise marketing.

Real time marketing: Discovering ways to be more agile and reactive to opportunities when consumers are listening, such as the Super Bowl or AFL grand final.

Recycling content: Disseminating larger pieces of content into smaller bites, such as charts, videos, infographics and testimonials.


Foretelling the Future of Digital Marketing in 2015

This has to be one of the simplest infographics to highlight 2015’s trends in marketing. Foretelling the Future of Digital Marketing in 2015 predicts which strategies and tactics should serve your marketing team well and designed like a clock, it clearly depicts the year’s top 12 trends. Trend takeaways include:

Content marketing: 71% of marketers to get an increased content marketing budget and B2B companies with blogs will acquire 67% more leads per month than non-bloggers. Content marketing will rule budgets, priorities and customer attention. Personalisation: The more personalised you make your messaging, the more likely your audience will open, read, click and convert.

Mobile experience: User experience on mobile devices will improve drastically, with one billion people using mobile as their only form of Internet access in 2015.


Top 15 Digital Marketing Trends for 2015

This infographic shares the top 15 digital marketing trends for 2015, and claims that “The most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”

Take home trends include:

Internet of Things: Businesses will spend more than $40 billion designing, implementing and operating the Internet of Things (everyday objects with network connectivity) in 2015.

Wearables: There will be a 220% increase in wearables, with Apple’s iWatch launch being one of the most talked-about launches in years.

Visual blog posts: There will be a 145% increase in visual blog posts, with visual blog posts driving 180% more engagement than blogs without visuals.


The Future of Digital Marketing in 2015

Having conducted a survey of 5000+ digital marketers, the team at Salesforce were able to learn where marketers from across the globe would be concentrating their efforts in 2015. They then scaled down this information to create a clear and concise infographic to teach us the priorities for 2015 across all digital channels. According to Salesforce, marketers in 2015 will have a record-high number of technologies, channels and tactics to choose from, as well as vast metrics to track and challenges to navigate.

Take home trends include:

Social media: 64% of marketers say social is crucial, compared to just 25% in 2014. Social media budgets are also on the rise.

Mobile: 46% of marketers in 2015 will use some form of mobile marketing, be it SMS, push notification, mobile app or location-based functionality.

Newsletters: Newsletters are still top in terms of email marketing, with 63% of businesses using newsletters. This is followed closely by promotional content, at 54%.


CMO 2015 Digital Priorities

Dr. William J. Ward, a.k.a. DR4WARD, Director of Education Strategy at Hootsuite is ranked as one of the “Top Marketing Professors on Twitter”. His idea to display to both his followers and his university students (he’s also Professor of Social Media at Syracuse University) was to create a complete infographic guide to CMO priorities in 2015. Formatted to highlight the differences between 2014 and 2015, this infographic gives clear insight into the direction that digital marketing is headed.

Take home trends include:

Budget: Digital marketing budgets as a whole will increase by 10.8%, while traditional marketing spend will decrease by 10.9%.

Content marketing: 95% of CMOs will place content marketing as high priority in 2015.

Merging: More marketing and IT will be merged into a single function, with 26% merged in the next five years.


6 Big Themes in 2015

As part of Curata’s Content Marketing Forum, Curata compiled a list of predictions for 2015 based on eight different posts. Those predictions were then mapped out into six major categories: measurement, technology, distribution, personalisation, content supply chain and organisational structure. They also identified who will adopt particular trends, breaking the market into three groups: innovators, early adopters and mass market.

Take home trends include:

Measurement: Businesses will pay closer attention to how they plan and measure content, understanding that strategies, goals and metrics should be spelled out upfront. Gone are the days of ‘gut instinct’ marketing and today, everything is about analytics.

Coding: Coding will become a necessary part of a digital marketers role, with the ability to understand how frontend web development and coding can affect, enhance, and optimise content strategy being a useful tool.

Participation marketing: Co-creating content with existing customers, partners and prospective customers will become a strong part of content development and promotions.


2015 Marketing Tips From the Experts

Having consulted with some of the leading industry experts, Brian Massey, a.k.a. The Conversion Scientist has created a fascinating list of some of the best tips for 2015.

Take home tips include:

Conversion: For maximum impact on conversions, focus on relevance, value and call to action.

Theory of constraints: Find out where you have bottlenecks in your business, how they are constraining you and how to avoid them.

Personalisation: Think about messaging for the individual audience.


The State of Digital Marketing in 2015

This look at where digital marketing stands in 2015 and the importance of digital marketing today. Using the latest research from the best sources of digital marketing consumer adoption stats, as well as the results from their latest Managing Digital Marketing 2015 report, they were able to construct a clear look at 2015 trends.

Take home tips include:

Usage: 40% of the world is using the Internet in 2015 with laptops being the most common device used.

Marketing channels: Direct marketing channels are the top global marketing tool, with a 41.97% reach.

SEO: Search engine optimisation is the top rated digital channel for improving customer communications and loyalty.


Pushing the e-Envelope

While some are fooled into thinking that email is dead, savvy marketers know just how powerful email can be when applied properly. This Sikich infographic addresses the effectiveness of email marketing in today’s digital world, and offers ten tips for breaking through email clutter.

Take home advice includes:

Email address: Avoid impersonal email addresses - they will go straight to the cyber trash.

Subject lines: Keep subject lines 50 characters or less for maximum impact. 64% of people say they open an email because of the subject line.

Pre-headers: Give skeptical readers a second chance to view your content by adding an attention-grabbing pre-header that details what’s inside.


Why Direct Mail?

This clear infographic explains why direct mail works. Basing the information on real estate mail, it gives some great insight into why direct mail can be a good tool for any business.

Take home information includes:

Quantity: The average Australian receives just 7.5 addressed letters per week, compared with 120 emails per day.

Open rate: 99% of direct mail is opened, compared with just 22% of emails.

Storing: 54% of people store mail for later reference.


12 Reasons to Integrate Content into Your Marketing Campaign

This infographic offers 12 data-backed reasons why you should integrate visual content into your marketing campaigns. Social media sites are understanding the importance of visual - Facebook continues to modify its News Feed to include larger and more prominently displayed images, Pinterest is now the fourth most popular social media network, and Twitter now pulls videos into its timeline.

Take home information includes:

Processing: The brain processes visual information 60,000 times faster than it takes to decode text and stores just 10% verbal information. The other 90% is made up of non-verbal information.

Sharing: Adding compelling visual elements and graphics means more shares and more views. Views can jump up 48% if they contain both photos and videos.

Emotions: Visual content can influence human emotion.


Omni-Channel Ecommerce Marketing To-Do List

This to-do list infographic helps you get ready to prepare your omni-channel marketing plan. Simply download and print and then tick off as you go. It comes alongside valuable information about omni-channel, multi-channel, single-channel and cross-channel marketing.

Take home information includes:

Competitor analysis: Look out for channels that competitors have excluded, and where they have succeeded or failed.


How Companies are Using Omni-Channel Marketing to Reach Customers

Although omni-channel marketing is a relatively new term, most companies already understand its crucial importance. This infographic uses lots of data to convey the usefulness of a comprehensive omni-channel strategy.

Consumer data identifiers: The most important consumer data identifiers are email addresses, online cookies, mobile numbers, home addresses, and IP addresses and home phone numbers.

Touchpoints: The most important customer touchpoints are considered to be website, email, and mobile, followed by social media, search engines, online advertising, and other channels.


Data-Driven Marketing

Data has come to drive almost everything we do as marketers - this article is itself evidence of the power of data for strategy. Data is particularly useful for constructing a successful multi-channel marketing strategy. In its survey of 1,500 marketing and communications executives around the world, Teradata found that most marketers have made significant strides in improving data efforts over the past year.

Key take aways include:

Focus of data efforts: Data is being used first and foremost for the targeting of offers, messages and content.

Personalisation: There’s that word again - data is undeniably at the centre of efforts to personalise customer experiences.


Mobile Marketing via Text Messaging

This infographic focuses on the use of mobile text messaging and the 4 billion mobile phones used in the world.

Take home information includes:

Access: 1.08 billion have smart phones and 76% of phones can be reached by text message. 8 out of 10 mobile users use text messaging.

Open rate: 98% of text messages are opened.

ROI: Marketing through text messages provides great reach and ROI, leading to purchases 41% of the time.


Need advice on your marketing strategy? To find out how SEMA can help you deliver your message, get in touch today.