Month: January 2014

Proudly Supporting Very Special Kids

At Blue Star Direct, we’re proud to support Very Special Kids (VSK). They’re a not-for-profit organisation that provide counselling and support services to families of children diagnosed with a life-threatening condition. VSK was established in 1985, after two families going through this experience, recognised the need for support. VSK currently work with over 850 families …

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Top 5 ways to get SMS working for your brand

SMS is a channel often under utilised by brands. With a 160 character limitation, it’s dismissed as offering limited opportunity for valuable customer engagement. Creatively, SMS is deemed the ugly sister of the ‘sexier’ channels, namely social media, digital and well-executed DM. It’s over-looked for creative marketing campaigns and limited to essential communication, as requested …

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