Month: March 2014

New Comms Technologies For Your Bottom Line

Last week I presented at the Public Sector CFO Summit held in Darling Harbour. The aim of the Summit was to ‘deliver strategic financial leadership in today’s public sector’. With emerging technologies disrupting the communications landscape, my address explored the challenges and opportunities this presents from a financial perspective. There are two key areas in …

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Email Marketing Tips for 2014 and Beyond

Used effectively email marketing plays a pivotal role in your marketing channel mix. If not used effectively, the result will be low open rates and even lower response and conversion rates. Here are Blue Star Direct’s top ten tips for developing and executing email campaigns that deliver ROI. Don’t overlook the subject line The subject line is the single …

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