Month: August 2014

5 reasons why ExactTarget is leading the way for digital marketing

ExactTarget, is recognised as the world’s most powerful digital marketing platform. The intelligence behind ExactTarget is why we, at Blue Star Direct, made them our preferred email and SMS platform partner. And we’re in good company with worldwide brands such as Microsoft and Expedia using ExactTarget for their digital marketing. In Australia, brands as recognisable …

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Luxbet World Cup Campaign Is A Winner

Blue Star Direct have recently completed work on our first campaign for Australia’s premier gambling and entertainment group TabCorp. The campaign objective was to reactivate dormant accounts for TabCorp’s online betting brand Luxbet, in time for the upcoming FIFA World Cup. Tabcorp have historically utilised email as their primary marketing channel. With this campaign Tabcorp knew that they …

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