Month: October 2015

Digitisation Project for The Greater Metropolitan Cemeteries Trust

Blue Star Direct will help The Greater Metropolitan Cemeteries Trust to scan and digitise cemetery records. The GMCT are committed to streamlining their process for the digitisation of key legacy cemetery records for use within its own business as well as for on-going preservation and historical research. It is envisaged that millions of pages are …

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Blue Star DIRECT partner with Transurban – Australia’s largest road toll business

We are pleased to announce our new partnership with Australia’s largest road toll organisation, Transurban. Blue Star DIRECT will work with Transurban to deliver their customer communications via print, mail, email and SMS. Ensuring they’re talking to their customers via their channel of choice, optimising their journey as consumers. As well as providing a robust …

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Why Data Cleansing Plays a Critical Role in the Health of a Business

Cleansing plays a significant role in the health of many things. We cleanse our skin, cleanse through diet, cleanse our homes, all with the intention to make our bodies and surroundings work more efficiently. So why not cleanse our data? Data cleansing is a way to maximise the accuracy of data in a system. It’s …

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Blue Star DIRECT and City of Stonnington

Blue Star DIRECT will be working with City of Stonnington on their Animal Registrations project. COS have an opportunity to advise registered pet owners which parks are off-lead friendly so their four-legged friends are free to run around without restraint. Blue Star DIRECT will print and distribute unique maps according to people’s addresses, highlighting where …

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8 ways to improve customer experience

In 2015, marketers have a better understanding of the value of the customer experience than ever before. Even more so the businesses and brands that are quantifying the impact of the customer experience. They are measuring the relationship between customer satisfaction and increased spend (for transactional businesses) and product renewal, cross-sell and up-sell (for subscription …

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Intelligent Ways to Integrate Direct Mail with Your Other Marketing Campaigns

There is a common misconception that direct mail is a thing of the past. Don’t believe the hype; direct mail is still very much alive. Even Google itself, one of the largest online advertising platforms, uses direct mail consistently to promote their online advertising services. If anyone tells you that direct mail is dead, chances …

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Blue Star Direct. Top Fundraisers at the Great Amazing Race

Blue Star Direct’s very own Rachel Baldovino and Naomi McLean ran for a second year supporting the Royal Children’s Hospital (RCH) Foundation through the Great Amazing Race and over both years they’ve raised more than $5,700 helping Victoria’s sickest and most vulnerable children get the best care. Blue Star Direct’s fundraising efforts by staff were amazing, …

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