Month: February 2016

What NOT to Do If You Want Your Email Marketing to Convert

There’s no denying the value of email marketing, and a well ­executed campaign has the potential to provide a range of possibilities for businesses looking to get the most out of their subscribers. But there are pitfalls, and if these aren’t avoided you run a risk of causing damage to your brand. This article will …

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Perfecting Your Customer Experience (CX)

Successful companies know what it takes to routinely perform sound, standard industry practices that result in effective outcomes. But before we go deeper into what this means for CX, what are ‘industry standard practices’ exactly? An industry standard is a practice, method, process or criteria adopted as convention by industry members, either through formal agreement …

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