Month: March 2016

The Next Generation Of Digital Printer Arrives At Blue Star Direct

At the Blue Star DIRECT Sydney site, we’re proud to announce the addition of a Fuji Xerox® iGen® 5 Press to our suite of market leading digital colour printers. The machine is the first of its kind up and running in Australia. Brent McCulloch, Blue Star DIRECT Chief Operating Officer says: “The iGen® 5 is …

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The 5 Phases of an Effective Customer Retention Strategy

Simply put, customer retention rate (CRR) is the number of customers you manage to keep over a certain period. It measures loyalty, continued interest and customer service – three key elements to any successful business. Customer retention is crucial. It makes use of what you already have rather than splurging on large marketing campaigns as …

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