Month: June 2016

Why You Should Delve Deeper Than a Channel of Choice

A true ‘channel of choice’ experience allows customers to swap between channels based on their needs and personal preferences. When properly integrated, this can help build greater levels of customer engagement and loyalty. But be warned – it’s not always enough. The customer journey is rapidly evolving and while channel of choice can offer many …

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Challenges With Multichannel Marketing: Why Marketers Haven’t Mastered It Yet

Every good marketing strategy should be focused on one thing: the customer. And in today’s climate, customers are everywhere. They aren’t just driving past billboards and watching primetime television. They’re on tablets and phones, and streaming videos online. It’s obvious that multi-channel marketing is crucial for a business to reach the right customers on the …

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Blue Star DIRECT to commence Brisbane City Council digitisation project

We are very pleased to welcome Brisbane City Council to the Blue Star DIRECT family. Brisbane City Council is the largest local government in Australia with 26 wards and 27 councillor positions. Blue Star DIRECT will be working with Brisbane City Council to convert their physical building plans and other documents to a digital format. …

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