Month: August 2016

Sema - 10 Tips to Increase Brand Loyalty

10 Tips to Increase Brand Loyalty

In today’s increasingly competitive business environment, successful businesses are those that have brand loyalty schemes integrated into the organisation’s core marketing strategy. By focusing on retaining customers, you avoid the high costs of new customer acquisition and losing out market share to competitors. Brand loyalty strategies address the entire customer experience process, from acquisition to …

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Sema - How to Use Your Data to Strengthen Your Social Media Presence

How to Use Your Data to Strengthen Your Social Media Presence

Simply put, social media matters to your business. It’s where your customers, clients and future prospects are. It’s a place of active engagement, community-based input, content-sharing and collaboration. Every day that you’re not actively using social media is a day wasted in terms of brand awareness. An active social media presence involves time and planning. …

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Trilogy Funds trust in Blue Star Direct

The Blue Star Direct team are pleased to announce their new partnership with Trilogy Funds. Trilogy Funds manage property trusts and mortgage trusts for eight (8) different funds and currently send out a wide range of multi-channel communications throughout the year to up to 14,000 investors. Blue Star Direct’s inbound and outbound solutions for Trilogy …

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Blue Star DIRECT welcome Cartier, Darling!

During the year of “Customer Experience” Cartier have called on Blue Star DIRECT to build and execute a fluid and intelligent customer journey. Blue Star DIRECT will be responsible for the printing and delivery of luxurious and highly personalised communications to Cartier’s loyal clientele. Blue Star DIRECT’s success in securing this partnership is a clear …

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Blue Star DIRECT team up with eric Insurance

Eric Insurance is an exciting new underwriter made up of the combined experience, talent and passion of both Avea Insurance and Swann Insurance. Entirely Australian owned, Eric Insurance is a leading general insurer with now over 50 years’ experience in the automotive insurance industry. Like Blue Star DIRECT, eric are all about making things better …

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Why Every Business Should Be Using Customer Journey Maps

Why Every Business Should Be Using Customer Journey Maps

You can learn a lot from a person’s story. For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental forms of communication. A story helps to activate the brain in its most complete form, hitting various processing parts triggered by language. When reading information such …

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