Month: November 2016

Using Data to Personalise Your Marketing Campaigns

Conventional wisdom suggests digital analytics are the opposite of personal. However, within the constantly growing streams of big data, it’s possible for marketers and businesses to discover insights to drive highly personal campaigns and customer journeys, meeting the demands of the growing desire for individual experience among consumers. The value of a custom made suit …

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Using Multi-Channel Marketing to Grow Your Brand

Multi-Channel marketing is the strategic planning and tactical execution of marketing campaigns across multiple channels, including computer, mobile, text, television and direct mail. Working across multiple channels can be a confusing endeavour, but with the right knowledge and strategy, you can use multi-channel marketing to grow your brand. Why implement multi-channel marketing? 60% of companies …

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