Month: August 2017

IVE Group acquisition of SEMA creates Australia’s leading customer data management business

Media Release 28 August 2017 ASX listed diversified marketing communications business IVE Group Ltd (ASX:IGL), has today announced it will acquire SEMA Operations Pty Ltd. on 6th September 2017. Blue Star DIRECT is a leading provider in personalised communication services with operations in Melbourne, Sydney and Brisbane. With almost 40 years’ experience, they have built …

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SEMA Operations - Implement Live Chat into Your Multi-Channel Marketing Strategy

Why You Should Implement Live Chat into Your Multi-Channel Marketing Strategy

In today’s digital landscape, companies must embrace multi-channel marketing in order to stay relevant. With customers increasingly using new communication channels like social media and live chat, there’s a new demand and expectation that customers should be able to reach businesses at any time, from anywhere. Live chat, in particular, is a powerful sales tool …

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SEMA Operations - 10 Promotional Items Your Customers Will Love

Direct Mail: 10 Promotional Items Your Customers Will Love

Despite the popularity of digital marketing, direct mail still has a place in today’s market. Finding new and interesting ways to engage your audience is the key to it’s success. Many companies no longer use direct mail as a marketing strategy, so there’s a real opportunity to capitalise. Consider mixing it up with some of …

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Business Basics: 10 Direct Mail Marketing Mistakes to Avoid

Despite the rise of digital technologies, direct mail marketing remains a powerful tool in the marketer’s arsenal. If you’re not seeing the returns you’d like on your campaigns, you might be falling for these common mistakes. Avoid the top ten pitfalls a novice direct mail marketer can easily make and you’ll see better returns in …

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