How the humble electronic archival system will give your organisation the single customer view you need to drive better experiences.

As marketers, we understand the value of customer experience. The concept of customer experience (or CX) has been around for a number of years and the subject of many a blog, presentation, meeting, conference, academic paper, marketing course and more. Some might argue that there in an element of “CX fatigue” in the industry but …

How the humble electronic archival system will give your organisation the single customer view you need to drive better experiences. Read More »