SEMA

5 Email Marketing Campaigns That Really Worked

Email campaigns aren’t considered as glamorous as social media or mobile marketing and rarely receive much public recognition for their contribution to direct marketing. Yet, they continue to be one of the most effective direct marketing tools out there. So, we’re turning the spotlight on five exceptional long-running email marketing campaigns, to demonstrate how email …

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How and Why You Should Convince Your Boss to Implement a Content Marketing Strategy

If you’ve brought up the topic of integrating a content marketing strategy for your company, but have been rebuffed by your boss because they feel that content marketing is too expensive, time consuming, irrelevant or just a phase; don’t give up. As essential a tool as content marketing will be to businesses in 2015, getting …

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