Blue Star DIRECT

How the humble electronic archival system will give your organisation the single customer view you need to drive better experiences.

As marketers, we understand the value of customer experience. The concept of customer experience (or CX) has been around for a number of years and the subject of many a blog, presentation, meeting, conference, academic paper, marketing course and more. Some might argue that there in an element of “CX fatigue” in the industry but …

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How the Privacy landscape has changed for Australian Not For Profit’s

With some people new to the NFP sector, we wanted to highlight the latest change when it comes to the industry and the Australian Privacy Principles (APPs). So what has changed when it comes to privacy in the NFP industry? In 2014 changes to the Privacy Act were put in place to include the new …

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Our Top 5 Picks of Email Campaigns Driving Customer Retention in 2018

Make new friends but keep the old. One is silver, the other gold. Acquiring new customers is important – but can be expensive. On the other hand, ensuring existing customers keep coming back is a lot more cost effective. This fact lies at the heart of retention marketing. Loyalty programs that incentivise and reward customers …

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Blue Star DIRECT are ADMA Data Pass Certified!

At Blue Star DIRECT it’s no secret that we pride ourselves as industry experts when it comes to maintaining the integrity, security, sovereignty and privacy of customer data, so when the opportunity to add to our long list of Information Security Accreditation’s came about, we jumped at the opportunity to be ADMA Data Pass Certified. In fact, our entire workforce across …

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The Five Steps to Driving More Mobile Conversions

Being effective with mobile marketing is critical. It’s where your customers are, and it’s where they like to make their purchases. Most Australians own smartphones, and we’re glued to them. Optimising your mobile experience to deliver more conversions should be an ongoing process of refinement. But there are five things you should be looking at …

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SEMA - Digital Marketing Campaigns From Around the World

10 Impactful Digital Marketing Campaigns From Around the World

A great social media campaign has the potential to boost your brand awareness and engage a large number of people. With so many of us with online profiles, you don’t want to miss out on this ever-growing market. Need some inspiration? Here are the 10 most impactful digital marketing campaigns that have lit up the …

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SEMA - Ideas Your Business Should Be Using

8 Powerful Marketing Ideas Your Business Should Be Using in 2018

It’s a new year and time to start thinking about what you can do to shake your marketing strategy up in 2018. With more competition than ever before there are plenty of ways you can surprise your target audience with something new and interesting. 1. Blogging Blogging is one of the cheapest ways to reach …

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