Chris Williams

Who Dares Wins!

Blue Star Direct recently sponsored the Australian Marketing Institute’s annual summit in Brisbane, for the second consecutive year. This year’s theme of ‘who dares wins’ challenged marketers to explore how they innovate in 2016 when big marketing budgets no longer guarantee success (and are scarcely available). I was fortunate enough to be invited to speak …

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Why brands need to evolve the Customer Journey in 2016

I recently co-hosted a peer discussion with Lee Garfield, Senior Commercial Manager AMP at the Future Marketing Innovation and CX event. Our discussion title was “Evolving the Customer Journey” and it resonated with the senior marketing professionals who attended the event. What exactly does evolving the customer journey mean and why do brands need to …

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Making Brand BFFs

I was recently invited to speak at the Australian Marketing Institute’s national Marketing Summit entitled “Brand BFF: Become a brand that customers love”. Of course there are different strategies (with varying degrees of success) that brands implement in an effort to “make friends” with their customers. Thinking of brands that get it right the example …

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Customer Data: Stop drowning and start swimming

For the vast majority of the organisations that we work with obtaining customer data is never an issue. They have tons of the stuff. From transactional data to customer survey data and everything in between most companies have all the customer information they need to create insightful, intelligent marketing communication. Yet many of them aren’t. …

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