Victoria Chambers

8 ways to improve customer experience

In 2015, marketers have a better understanding of the value of the customer experience than ever before. Even more so the businesses and brands that are quantifying the impact of the customer experience. They are measuring the relationship between customer satisfaction and increased spend (for transactional businesses) and product renewal, cross-sell and up-sell (for subscription …

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6 Tips on how to be a More Creative Marketer

As partners of Salesforce Marketing Cloud (SFMC) Blue Star Direct recently sponsored their Future of Marketing Tour in Sydney, Brisbane and Melbourne. For me the stand-out presentation was given by Andrew and Gaia Grant (who rotated presenting duties over the cities). Andrew and Gaia are the authors of “Who Killed Creativity?…And How Can We Get It Back?” …

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