You’ve probably seen them everywhere – those tiny black and white squares you can scan with your smartphone. Quick Response codes, otherwise known as QR codes, are a growing trend in the wake of faster technology that is more portable than it has ever been. They are a creative way of offering marketers yet another way to reach and connect with their audience. While this isn’t the right strategy for every company, it can be a very effective promotion method for the right business.
It should be noted that in the early 2000s, these were a novelty that did wear off. However, as people have begun to see the value they bring, they are making a comeback as technology has enabled the process to be relatively smoother.
As we explore this topic below, we look at how these can effectively promote your company and draw more clientele to your web presence. However, first we take a closer look at precisely what these can do moving forward in the current technology climate to make your business more successful.
WHAT ARE QR CODES?
Quick Response codes originate from Japan as a tool in the industrial industry for high-speed tracking and scanning. With the rising popularity and day-to-day use of smartphones, these have since become a popular promotion campaign tool for attracting customers worldwide as they improve tracking.
They are a two-dimensional pattern that allows people to use their smartphones to download content or use it as a link to take you to a product or website, essentially promoting engagement through your mobile device.
Depending on where you want to direct your clients to, it may take the person to:
- A website
- Makea phone call to the service or store
- To write a text message
These are like a paper-based hyperlink but can also be found online. Before ‘activating’ these links, users must have a camera on their mobile device and download a specific reading application (available for iOS and Android).
They are a clever integration of print and mobile marketing, creating an exciting new possibility for communication between business and consumers in a simple design that is intuitive for various consumers. Sound like a strategy suitable for your company? Why not try integrating them to transfer information to your users, with little interaction required on their part?
HOW TO USE QR CODES FOR MARKETING
There are so many practical ways that these can be used as an effective marketing tool. They can be integrated into almost any printed materials, including:
- Company cards
- Event displays
- Product packaging
- Point-of-sale receipts
EXAMPLES OF QR MARKETING
Sometimes the amount of information we put into advertising products can be overwhelming. Often we are cramming heaps of details onto a business card.
QR codes, however, take a more minimal approach by including minimum data. Consumers can then be directed directly to your website, Facebook, LinkedIn, YouTube, etc., where they can get any information they require to engage with your brand.
When adding them to posters, they will capture the eye of anyone walking past, and it’s a quick and easy action for them to scan, click and go.
While your business can’t be everywhere, your scannable image can be. This is why displaying them on posters at the front of your store, and in places your customers might visit (e.g. train stations and bus stops), is the perfect invitation for clients to find out more information about your company without being interrupted on the go.
THINK ABOUT YOUR MARKETING GOALS
You can really get creative with your use of QR codes, and how exactly you use them will ultimately come down to what you want achieve long term. If your goal is to increase your email subscriber list, try using this strategy to direct consumers to your email sign up list. It’s simple, it’s fast and it’s effective.
However, if your goal is to encourage people to engage socially with your company, use this approach to send users to your Facebook page or other social media accounts.
Alternatively, other options include using this method to lead them to your website landing page to download a special offer. If you use a phrase like ‘scan here for a special discount’, it can really grab the attention of your audience and encourage them to act.
THINGS TO AVOID
The reality is that while there are endless possibilities to engage with clients through this method, it’s essential to keep in mind that for them to be effective, they have to be done well and be suitable for your business type.
Whatever the purpose you use them for, the landing page you send your customers to should be mobile friendly. After all, your audience will be using their mobile devices to ‘activate’ the image and browse through the landing pages.
Additionally, you should also avoid placing these links on anything that is constantly moving, like clothing and vehicles, as it will make it too difficult for people to scan. It’s also highly ineffective to place them in hard to reach areas like billboards and online, where they can’t be scanned well.
This type of tool will not only help build your customer base, but there are also a number of other benefits for your business. Those who are conscious about our environment and work towards sustainable marketing, this is an environmentally friendly way to proceed. In its essence, less text means less printing, so you’ll be saving costs and resources, which means less strain on the environment.
They’re also super user-friendly, which means it’s a versatile form of engaging a range of age groups with your company. Sending users directly to your phone number, website, promotions, etc., means less time spent searching for your information. This is a big tick for customer satisfaction, especially those who aren’t confident with technology.
Lastly, this strategy’s effectiveness is easily measurable using analytics, so you’ll be able to collect information like the number of scans over time and the geographical areas where the scannable images are most effective. This can help you learn what is and isn’t working for your business, allowing you to invest in the right places to get a return.
INTEGRATION INTO YOUR MARKETING STRATEGY
There are so many ways you can use this strategy to connect with and engage your target audience, from linking customers to special promotions to providing them with phone numbers and other details.
Your customers will enjoy the ease and convenience that your brand offers. This dynamic way forward can take your business to another level that speaks to an entirely new client base, who appreciate this strategy’s ease.
What makes this the way to go is that it brings all your efforts together to help enhance your customer’s experience now and into the future.
Are you interested in gaining more insight and help with improving the mobile marketing strategy of your business? We welcome you to get in touch so we can work with you to target your audience and engage your client base.