In marketing it’s a pre-requisite that we know and understand our consumers. It’s a given. We need to know not just demographically who they are but how they consume the world around them and most importantly understand how they engage with our brands. What marketers can underestimate is the pace at which these trends evolve. The consumers of just a couple of years ago, are not the consumers of today. Therefore, the challenge for marketers is to predict and where possible shape these trends.
We were recently fortunate enough to have renowned social researcher Mark McCrindle speak for us at the Blue Star Direct Christmas functions we held in Sydney, Melbourne and Brisbane. Mark identified the Top 5 Trends that shape today’s consumers. From technological advances to the changing landscape of the Australian population, for smart marketers it’s a must see!