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Australian University – Print & Distribution
Background A highly recognised and regarded Australian University appointed Blue Star DIRECT as the exam printer through a tender process in early 2016. They were looking for a supplier that provided a reliable, quality service that offered value add and cost out. Additionally they were seeking a multi-site printer who had a location in each […]
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Major Australian Bank – Digital Platform Project
Background Blue Star DIRECT has worked with this major Australian bank for over a decade, delivering its marketing communications. Over the years, as technology has progressed, there has been a transition from traditional physical printed direct mail, to electronic direct mail (eDM). Our client needed to drive efficiencies across the entire group around this transition […]
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Gaming – World Cup Campaign
Background Our client is part of Australia’s premier gambling and entertainment group. An opportunity became apparent to grow revenue by targeting dormant accounts, leveraging on the 2014 FIFA World Cup. Challenge The campaign objective was to reactivate dormant accounts. Historically our client utilised email as their primary marketing channel. However, with this campaign they knew that […]
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Healthcare – Acquisition DM
Background Our client is a family operated hearing and audiological clinic where they settle for nothing but the best for their patients. They were interested in marketing to the NSW Seniors Card database in the interest of acquiring new customers, hitting their optimal target market. The Challenge Simply not having the database to reach their […]
Read moreAustralia’s largest building and construction supplier – Inbound Project
Background As Australia’s largest building and construction materials supplier with operations in all states and territories. Our client provides materials such as concrete, asphalt, bricks, plasterboard, timber, roof tiles, window and masonry. We partnered with them to provide multiple inbound services such as; document sort and preparation, data extraction and Proof of Delivery (POD) verification […]
Read moreEducation Sector – Secure Print and Distribution
Background For the past 14 years Blue Star DIRECT has managed the printing and distribution of examination results for a major education authority. Our client is a statutory authority primarily responsible for the curriculum, standards and assessment of compulsory and post-compulsory education. Like most educational sectors, our client is responsible for the reporting of results […]
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Children’s Charity – Direct Mail Donor Acquisition
Background Our client is a children’s charity based in Victoria. They work with more than 900 families across the state who have a child with a life-threatening condition, providing ongoing support from diagnosis all the way through recovery or bereavement. The free-of-charge family support services include counselling, advocacy, sibling support, bereavement support, networking and peer […]
Read moreTop ASX Company – Customer Engagement Program
Background Blue Star Direct have worked with this company for more than 20 years, producing all their essential mail communications, member superannuation reports and direct marketing. We have transitioned their print communications from black and white to High Speed Continuous Colour production and aggregated multiple campaigns to reduce print, insertion and postage costs. Our Latest […]
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Major Australian Company – Digital Migration Project
Background Blue Star DIRECT are partners with a major energy company to deliver their customer fulfilment packs, mandatory mailing and marketing communications. Challenge There was a business requirement to transition a high percentage of customers to digital communication channels. However, our client did not have their customers email addresses, and where they did, they didn’t […]
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Victorian Council Go Digital!
Background The Council had identified a requirement to reach out to its community via electronic communications. Councilors agreed to the changes in May 2014 and up until April 2015, email or SMS was not a channel used to reach out to their customers. The objective was to reduce Council costs which would in-turn be re-invested […]
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City Council – Inbound Solution
Background Our Council partner distribute a Bi-annual ‘Occupancy and Rental Questionnaire’ to over 1,000 commercial and industrial business owners and occupants as part of its General Revaluation process. The questionnaire is returned to the council in order to gather census information to better improve its rating valuations so that they reflect current levels When this […]
Read moreRegional Council Digitisation
Background In 2013, our Council client introduced a Digitisation Disposal Policy to drive digitisation and subsequent disposal of paper based records held by the Council. This equated to approximately 55,000 paper files held in storage which need to be transferred to digital storage. The Digitisation of records will vastly improve customer experience, significantly reducing the […]
Read moreWorking with Blue Star DIRECT, I feel confident that the sensitive data we deal with is in safe hands. The team are proactive and consultative, readily available and regularly go ‘above and beyond’. They take an active interest in our Direct Marketing outcomes and work hard to ensure our continued growth while implementing cost-savings.
I would just like to pass on our gratitude to Blue Star DIRECT VIC and NSW for the achievement of getting our carbon dm campaign out the door on time with minimal issues.
In consultation with Blue Star DIRECT, our newsletter was revolutionalised into a highly personalised, targeted eNewsletter with an equally personalised print alternative (to fulfil bounce backs and for customers who express a preference to receive a printed newsletter).
We would recommend Blue Star DIRECT to businesses looking to work with a team of dedicated professionals who understand what your needs are and how to translate that understanding into the deliverables you desire. Blue Star DIRECT offer a consultative relationship over a vendor-customer based model and provide expertise in alternative solutions that you may not have thought of (you don’t know what you don’t know).
During a high profile crisis response project involving a global brand, the logistical challenges of communicating with customers became apparent during a fast-paced, uncertain environment and legally sensitive corporate crisis. We engaged Blue Star DIRECT to assist in a rapid response campaign that involved printing, collating and sending high-quality communications and fragile packages to customers. Their professionalism in managing this difficult project was second-to-none.
We have worked with Blue Star DIRECT for many years across a wide range of mailings; from stylised campaign DMs to BAU communications. What really makes them stand out is the level of service they provide and their advanced knowledge of data. The people genuinely care about their clients and the quality of work, and they’re always responsive and highly professional. Our data is complex; requiring sophisticated programming and Blue Star DIRECT have been consistent in providing clear and accurate DM communications for our donors/customers.
I have always found Blue Star DIRECT staff helpful and very efficient. Having several thousand files on site with Blue Star DIRECT means that in emergency situations it necessitates a request for file to be scanned urgently. They respond quickly and regularly exceed my expectations. Similarly whenever we query any scanned documents they are very responsive to investigate and provide us answers and or solutions. I can recommend their services and would be more than happy to talk to any prospective clients.
The Examinations team had a very positive experience working with Blue Star DIRECT. The customer service provided and knowledge of printing was of a very high standard. I personally enjoyed working with the Blue Star DIRECT team. I would recommend Blue Star DIRECT to other universities if they were to approach you for examination printing.
Blue Star Direct is your only logical choice to handle these crucial tasks
With over three decades of experience behind us, our history of excellence makes Bluestar the obvious choice. Across our Sydney, Melbourne and Brisbane locations, our 250 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.
