Background

Our client is a family operated hearing and audiological clinic where they settle for nothing but the best for their patients. They were interested in marketing to the NSW Seniors Card database in the interest of acquiring new customers, hitting their optimal target market.

The Challenge

  • Simply not having the database to reach their target demographics
  • The capacity to build and deliver an intuitive campaign journey and; engaging DM piece.

The Solution

NSW Seniors Card take pride in being able to keep the NSW Seniors Card member database secure and not at risk of unwarranted communications.

Our client was introduced to Blue Star DIRECT by Seniors NSW as an approved partner to print and distribute the acquisition communication. We were able to maintain the strict level of security for the NSW Seniors Card member database by playing the conduit in the middle. We were able to deliver a successful acquisition marketing campaign ensuring that no member data exchanged hands.

Blue Star DIRECT was also able to save costs for our clients by sourcing promotional postage discounts thanks to our firm partnership with Australia Post.

The Results

  • The ROI was between 350% and 700% for each Direct Mail campaign
  • Highly personalised and engaging DM
  • Flawless execution yet flexible in short timeframes
  • Competitive in Cost
  • Exceptional partnership between client and Blue Star DIRECT
  • Seamless process and automation improving efficiencies
  • Speed-to-Market

 

 

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Working with Blue Star DIRECT, I feel confident that the sensitive data we deal with is in safe hands. The team are proactive and consultative, readily available and regularly go ‘above and beyond’. They take an active interest in our Direct Marketing outcomes and work hard to ensure our continued growth while implementing cost-savings.

Australian Children's Charity - Fundraising Lead Corporate & Community

I would just like to pass on our gratitude to Blue Star DIRECT VIC and NSW for the achievement of getting our carbon dm campaign out the door on time with minimal issues.

Major Australian Energy Company - Customer Fulfilment Manager

In consultation with Blue Star DIRECT, our newsletter was revolutionalised into a highly personalised, targeted eNewsletter with an equally personalised print alternative (to fulfil bounce backs and for customers who express a preference to receive a printed newsletter).

Major Australian Bank

We would recommend Blue Star DIRECT to businesses looking to work with a team of dedicated professionals who understand what your needs are and how to translate that understanding into the deliverables you desire. Blue Star DIRECT offer a consultative relationship over a vendor-customer based model and provide expertise in alternative solutions that you may not have thought of (you don’t know what you don’t know).

Major Australian Energy Company - Fulfilment Manager

During a high profile crisis response project involving a global brand, the logistical challenges of communicating with customers became apparent during a fast-paced, uncertain environment and legally sensitive corporate crisis. We engaged Blue Star DIRECT to assist in a rapid response campaign that involved printing, collating and sending high-quality communications and fragile packages to customers. Their professionalism in managing this difficult project was second-to-none.

Crisis Management organisation - Project Manager

We have worked with Blue Star DIRECT for many years across a wide range of mailings; from stylised campaign DMs to BAU communications. What really makes them stand out is the level of service they provide and their advanced knowledge of data. The people genuinely care about their clients and the quality of work, and they’re always responsive and highly professional. Our data is complex; requiring sophisticated programming and Blue Star DIRECT have been consistent in providing clear and accurate DM communications for our donors/customers.

Charity organisation

I have always found Blue Star DIRECT staff helpful and very efficient. Having several thousand files on site with Blue Star DIRECT means that in emergency situations it necessitates a request for file to be scanned urgently. They respond quickly and regularly exceed my expectations. Similarly whenever we query any scanned documents they are very responsive to investigate and provide us answers and or solutions. I can recommend their services and would be more than happy to talk to any prospective clients.

Australian Regional Council

The Examinations team had a very positive experience working with Blue Star DIRECT. The customer service provided and knowledge of printing was of a very high standard. I personally enjoyed working with the Blue Star DIRECT team. I would recommend Blue Star DIRECT to other universities if they were to approach you for examination printing.

Respected Australian University - National Manager TE&R, Student Administrative Services

Blue Star Direct is your only logical choice to handle these crucial tasks

With over three decades of experience behind us, our history of excellence makes Bluestar the obvious choice. Across our Sydney, Melbourne and Brisbane locations, our 250 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.

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