Background

Our client is a children’s charity based in Victoria. They work with more than 900 families across the state who have a child with a life-threatening condition, providing ongoing support from diagnosis all the way through recovery or bereavement.

The free-of-charge family support services include counselling, advocacy, sibling support, bereavement support, networking and peer activities, trained family volunteers and specialist care at their Hospice. The charity relies largely upon donations and find-raising to provide this support.

Challenge

Creating more awareness to new and current donor’s year-on-year is a challenge. They wanted to circulate a personalised letter attracting both current donors and new acquisition donors highlighting the benefits of donating and introducing them to both staff members and patients. The goal was to achieve an uplift in response by approximately 40% via the Annual Tax Appeal campaign.

Solution

We partnered with the charity on maximising personalisation, customer profile segmentation and data cleansing to ensure the database was utilised to its full potential. We also printed on our High Speed Continuous Colour printer, for more efficiency, quality and cost saving. This allowed maximum variability in each mail pack to enhance personalisation.

Results

Over 10,000 personalised letters were sent out and with the help of Blue Star DIRECT and our client generated an uplift in new donors of 54% on the previous year. Up 9% on their initial target. More importantly, our client continues to help children and their families in need and raise awareness.

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Working with Blue Star DIRECT, I feel confident that the sensitive data we deal with is in safe hands. The team are proactive and consultative, readily available and regularly go ‘above and beyond’. They take an active interest in our Direct Marketing outcomes and work hard to ensure our continued growth while implementing cost-savings.

Australian Children's Charity - Fundraising Lead Corporate & Community

I would just like to pass on our gratitude to Blue Star DIRECT VIC and NSW for the achievement of getting our carbon dm campaign out the door on time with minimal issues.

Major Australian Energy Company - Customer Fulfilment Manager

In consultation with Blue Star DIRECT, our newsletter was revolutionalised into a highly personalised, targeted eNewsletter with an equally personalised print alternative (to fulfil bounce backs and for customers who express a preference to receive a printed newsletter).

Major Australian Bank

We would recommend Blue Star DIRECT to businesses looking to work with a team of dedicated professionals who understand what your needs are and how to translate that understanding into the deliverables you desire. Blue Star DIRECT offer a consultative relationship over a vendor-customer based model and provide expertise in alternative solutions that you may not have thought of (you don’t know what you don’t know).

Major Australian Energy Company - Fulfilment Manager

During a high profile crisis response project involving a global brand, the logistical challenges of communicating with customers became apparent during a fast-paced, uncertain environment and legally sensitive corporate crisis. We engaged Blue Star DIRECT to assist in a rapid response campaign that involved printing, collating and sending high-quality communications and fragile packages to customers. Their professionalism in managing this difficult project was second-to-none.

Crisis Management organisation - Project Manager

We have worked with Blue Star DIRECT for many years across a wide range of mailings; from stylised campaign DMs to BAU communications. What really makes them stand out is the level of service they provide and their advanced knowledge of data. The people genuinely care about their clients and the quality of work, and they’re always responsive and highly professional. Our data is complex; requiring sophisticated programming and Blue Star DIRECT have been consistent in providing clear and accurate DM communications for our donors/customers.

Charity organisation

I have always found Blue Star DIRECT staff helpful and very efficient. Having several thousand files on site with Blue Star DIRECT means that in emergency situations it necessitates a request for file to be scanned urgently. They respond quickly and regularly exceed my expectations. Similarly whenever we query any scanned documents they are very responsive to investigate and provide us answers and or solutions. I can recommend their services and would be more than happy to talk to any prospective clients.

Australian Regional Council

The Examinations team had a very positive experience working with Blue Star DIRECT. The customer service provided and knowledge of printing was of a very high standard. I personally enjoyed working with the Blue Star DIRECT team. I would recommend Blue Star DIRECT to other universities if they were to approach you for examination printing.

Respected Australian University - National Manager TE&R, Student Administrative Services

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