Background

Our Council partner distribute a Bi-annual ‘Occupancy and Rental Questionnaire’ to over 1,000 commercial and industrial business owners and occupants as part of its General Revaluation process. The questionnaire is returned to the council in order to gather census information to better improve its rating valuations so that they reflect current levels

When this process is executed manually it draws on significant council resource and human error can contribute to overall inaccuracy.

Challenge

The challenge for Blue Star DIRECT was to automate and digitise this process, reducing the head hours required.

Solution

Blue Star DIRECT re-designed the questionnaire into a format compatible for scanning. The design was a complete overhaul, making it more user-friendly and allowing for the digital collection of the data in completed questionnaires. The mailing was printed on Blue Star DIRECT’s High Speed Continuous Colour printer which allowed full colour variability. This data was then easily transferable to the Council’s database.

Results

  • 1100 questionnaires were dispatched
  • Achieved a 31% response rate
  • Achieved over 99% accuracy rate in return data
  • Data was made available for download and supplied back to Council for ingestion into their software
  • Significant process improvement and cost efficiencies achieved by removing the requirement for manual data entry

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Working with Blue Star DIRECT, I feel confident that the sensitive data we deal with is in safe hands. The team are proactive and consultative, readily available and regularly go ‘above and beyond’. They take an active interest in our Direct Marketing outcomes and work hard to ensure our continued growth while implementing cost-savings.

Australian Children's Charity - Fundraising Lead Corporate & Community

I would just like to pass on our gratitude to Blue Star DIRECT VIC and NSW for the achievement of getting our carbon dm campaign out the door on time with minimal issues.

Major Australian Energy Company - Customer Fulfilment Manager

In consultation with Blue Star DIRECT, our newsletter was revolutionalised into a highly personalised, targeted eNewsletter with an equally personalised print alternative (to fulfil bounce backs and for customers who express a preference to receive a printed newsletter).

Major Australian Bank

We would recommend Blue Star DIRECT to businesses looking to work with a team of dedicated professionals who understand what your needs are and how to translate that understanding into the deliverables you desire. Blue Star DIRECT offer a consultative relationship over a vendor-customer based model and provide expertise in alternative solutions that you may not have thought of (you don’t know what you don’t know).

Major Australian Energy Company - Fulfilment Manager

During a high profile crisis response project involving a global brand, the logistical challenges of communicating with customers became apparent during a fast-paced, uncertain environment and legally sensitive corporate crisis. We engaged Blue Star DIRECT to assist in a rapid response campaign that involved printing, collating and sending high-quality communications and fragile packages to customers. Their professionalism in managing this difficult project was second-to-none.

Crisis Management organisation - Project Manager

We have worked with Blue Star DIRECT for many years across a wide range of mailings; from stylised campaign DMs to BAU communications. What really makes them stand out is the level of service they provide and their advanced knowledge of data. The people genuinely care about their clients and the quality of work, and they’re always responsive and highly professional. Our data is complex; requiring sophisticated programming and Blue Star DIRECT have been consistent in providing clear and accurate DM communications for our donors/customers.

Charity organisation

I have always found Blue Star DIRECT staff helpful and very efficient. Having several thousand files on site with Blue Star DIRECT means that in emergency situations it necessitates a request for file to be scanned urgently. They respond quickly and regularly exceed my expectations. Similarly whenever we query any scanned documents they are very responsive to investigate and provide us answers and or solutions. I can recommend their services and would be more than happy to talk to any prospective clients.

Australian Regional Council

The Examinations team had a very positive experience working with Blue Star DIRECT. The customer service provided and knowledge of printing was of a very high standard. I personally enjoyed working with the Blue Star DIRECT team. I would recommend Blue Star DIRECT to other universities if they were to approach you for examination printing.

Respected Australian University - National Manager TE&R, Student Administrative Services

Blue Star Direct is your only logical choice to handle these crucial tasks

With over three decades of experience behind us, our history of excellence makes Bluestar the obvious choice. Across our Sydney, Melbourne and Brisbane locations, our 250 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.

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