Healthcare – Acquisition DM

Healthcare – Acquisition DM


Our client is a family operated hearing and audiological clinic where they settle for nothing but the best for their patients. They were interested in marketing to the NSW Seniors Card database in the interest of acquiring new customers, hitting their optimal target market.

The Challenge

  • Simply not having the database to reach their target demographics
  • The capacity to build and deliver an intuitive campaign journey and; engaging DM piece.

The Solution

NSW Seniors Card take pride in being able to keep the NSW Seniors Card member database secure and not at risk of unwarranted communications.

Our client was introduced to Blue Star DIRECT by Seniors NSW as an approved partner to print and distribute the acquisition communication. We were able to maintain the strict level of security for the NSW Seniors Card member database by playing the conduit in the middle. We were able to deliver a successful acquisition marketing campaign ensuring that no member data exchanged hands.

Blue Star DIRECT was also able to save costs for our clients by sourcing promotional postage discounts thanks to our firm partnership with Australia Post.

The Results

  • The ROI was between 350% and 700% for each Direct Mail campaign
  • Highly personalised and engaging DM
  • Flawless execution yet flexible in short timeframes
  • Competitive in Cost
  • Exceptional partnership between client and Blue Star DIRECT
  • Seamless process and automation improving efficiencies
  • Speed-to-Market

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