CX Data & Insights
Understanding customers in ways others don’t enables us to respond in ways others can’t.
CX Data & Insights
Understanding customers in ways others don’t enables us to respond in ways others can’t.
Cutting through complex customer data.
Ultimately our CX data and insight services pinpoint customer understanding, using it to tailor effective communications and craft personal experiences for individuals throughout their customer journey.
Single Customer View
We are specialists in Data-Driven marketing insights. Our team of digital transformation specialists located across Sydney, Melbourne, and Brisbane help our clients better understand their customer insights. Which in turn helps them communicate with their customers more effectively.
We do this through our single-customer view. We consolidate all data points across the legacy data sources against each customer and enrich this data with information we continually receive from them. This provides us with a full picture on each customer, and using this data and insights we can help our clients create a customer experience strategy that optimises each touchpoint of the customer journey.
Our focus on data enrichment means we can have the most up-to-date information on each customer as well at any point in their customer journey.
Data Analytics and Visualisation
In today’s digitised world, there is no shortage of available data. However, ensuring you and your team have access to data that provides true insights that in turn, facilitate more efficient and confident decision making is critical. IVE DDC help organise and design your data such that you see the most important information ready to be acted on when required. From single source data dashboards, through to a strategic reporting framework, IVE’s team of Data Scientists will ensure your data works for you, not the other way around!
Customer Segmentation Identification
We then use these segments and insights to create marketing and communications strategies and solutions for our clients, which we implement through the creation, production and delivery of targeted personalised communications, across every channel—physical and digital.
By combining breadth and depth of capability, we ensure speed, impact, reduced risk of data mismanagement, and a greater measurable return on investment for our clients. This leads to better, more holistic brand experiences for customers.
Cutting through complex customer data.
Ultimately our CX data and insight services pinpoint customer understanding, using it to tailor effective communications and craft personal experiences for individuals throughout their customer journey.
Single Customer View
We are specialists in Data-Driven marketing insights. Our team of digital transformation specialists located across Sydney, Melbourne, and Brisbane help our clients better understand their customer insights. Which in turn helps them communicate with their customers more effectively.
We do this through our single-customer view. We consolidate all data points across the legacy data sources against each customer and enrich this data with information we continually receive from them. This provides us with a full picture on each customer, and using this data and insights we can help our clients create a customer experience strategy that optimises each touchpoint of the customer journey.
Our focus on data enrichment means we can have the most up-to-date information on each customer as well at any point in their customer journey.
Data Analytics and Visualisation
In today’s digitised world, there is no shortage of available data. However, ensuring you and your team have access to data that provides true insights that in turn, facilitate more efficient and confident decision making is critical. IVE DDC help organise and design your data such that you see the most important information ready to be acted on when required. From single source data dashboards, through to a strategic reporting framework, IVE’s team of Data Scientists will ensure your data works for you, not the other way around!
Customer Segmentation Identification
We then use these segments and insights to create marketing and communications strategies and solutions for our clients, which we implement through the creation, production and delivery of targeted personalised communications, across every channel—physical and digital.
By combining breadth and depth of capability, we ensure speed, impact, reduced risk of data mismanagement, and a greater measurable return on investment for our clients. This leads to better, more holistic brand experiences for customers.
More Data-Driven Communications Services
