The email open metric is dead

and contextual marketing becomes more challenging

What is the Apple Mail Privacy Protection update?

Apple’s IOS 15 Mail Privacy Protection update will stop email senders from learning whether an email has been opened and hides IP addresses so senders can’t learn a user’s location or use it to build a profile on them.

To learn more about the latest privacy protection updates, and a solution for it, download the free report and see how IVE Group can help.

Download Your Free Report

The email open metric is dead

and contextual marketing becomes more challenging

What is the Apple Mail Privacy Protection update?

Apple’s IOS 15 Mail Privacy Protection update will stop email senders from learning whether an email has been opened and hides IP addresses so senders can’t learn a user’s location or use it to build a profile on them.

To learn more about the latest privacy protection updates, and a solution for it, download the free report and see how IVE Group can help.

Download your Free report

Our Partners

Direct Mail which sets you apart from the competition

Struggling to cut through with your message? Personalised direct mail invokes more human senses than any other media, and we know how to leverage your biggest messages to get greater engagement, increased response rates, and better results. With the rise of digital marketing, letterboxes are less cluttered and ready for your next marketing campaign.

IVE Data-Driven Communications increases your results through the unique personalisation of your direct mail solutions – your copy and images can be tailored to each individual recipient based on the data. This way, your direct marketing collateral stands out from the rest, generating much higher response rates.

Direct Mail which sets you apart from the competition

Struggling to cut through with your message? Personalised direct mail invokes more human senses than any other media, and we know how to leverage your biggest messages to get greater engagement, increased response rates, and better results. With the rise of digital marketing, letterboxes are less cluttered and ready for your next marketing campaign.

IVE Data-Driven Communications increases your results through the unique personalisation of your direct mail solutions – your copy and images can be tailored to each individual recipient based on the data. This way, your direct marketing collateral stands out from the rest, generating much higher response rates.

Email marketing that reaches your customers with powerful and effective messages

With literally thousands of direct marketing campaigns behind us, IVE knows how to boost your marketing power using personalised and measurable emails. And with mass personalisation available at a low cost, our campaigns can deliver an exceptional return on investment.

You’ll be able to see your campaign’s open and click-through rates in real-time, and manage responses. Additionally, you can integrate, email marketing services, direct mail solutions and SMS campaigns for even better results.

Email marketing that reaches your customers with powerful and effective messages

With literally thousands of direct marketing campaigns behind us, IVE knows how to boost your marketing power using personalised and measurable emails. And with mass personalisation available at a low cost, our campaigns can deliver an exceptional return on investment.

You’ll be able to see your campaign’s open and click-through rates in real-time, and manage responses. Additionally, you can integrate, email marketing services, direct mail solutions and SMS campaigns for even better results.

We Are a Salesforce Implementation Partner

We work with our clients to overcome the challenges they face in building and executing streamlined and intuitive customer journeys. From Melbourne to Sydney – and beyond – we support our clients in leveraging their opportunities.

We Are a Salesforce Implementation Partner

We work with our clients to overcome the challenges they face in building and executing streamlined and intuitive customer journeys. From Melbourne to Sydney – and beyond – we support our clients in leveraging their opportunities.