Marketing Technology

We help our clients navigate the complexities of marketing technology to enhance their customers’ experience.

We are on a mission to embrace change and harness marketing technology that helps us shape meaningful and effective customer experiences. We choose to partner with leading technology platforms which enable us to provide comprehensive, fully integrated best of breed solutions. This capability helps brands confidently navigate the path from traditional product-led marketing, to the rewards of being customer centric champions.

Marketing Technology

We help our clients navigate the complexities of marketing technology to enhance their customers’ experience.

Creating customer experiences.

We guide our clients on how to navigate the complexities of marketing technology to enhance their customers’ experience. Our marketing technology specialists focus on three key areas—platform, people and process.

We ensure our clients’ chosen marketing platform operates in-line with their business aims, and that they also have the right people and processes in place to deliver sustained and measurable results. Our team creates automated customer journeys and strategic targeted campaigns to deliver our clients’ overarching objectives. Our work in this area has seen us globally awarded for Salesforce marketing cloud innovation.

We also offer our clients campaign management services. Here, we embed our specialists onsite to support your marketing teams, and help them to implement automated customer journeys and targeted marketing campaigns themselves. Whichever service model our clients prefer, the end result is improved customer experiences and better measurable return on marketing technology investment.

Marketing Technology Consultancy

Whether it’s implementing a new platform or updating an existing one, our marketing technology consultants improve ROI for our clients with recommendations on platform, people and process.

Our mar-tech specialists begin with advice on how to get the most out of our clients chosen marketing technology platform (or in the case of a new client, which platform will best suit their needs). We then advise on the optimum team to service the platform and also provide training on how to extract the most value from it.

Finally, we help put the right processes in place to ensure continual improvement for our clients. We’re able to place our marketing technology specialists onsite to support our clients’ marketing teams. This helps our clients achieve quicker adoption times and faster ROI.

Salesforce Consulting Services

We are one of the largest partners of Salesforce Marketing Cloud in Australia. We provide solutions for the setup and implementation of the platform, establish the data structure and automate the importing of data from third-party systems.

We can automate the tracking of the export of data from Salesforce Marketing Cloud to other systems used by our clients. We also work with our clients to integrate their Salesforce Marketing Cloud platform with the Salesforce CRM and assist with campaign creation and execution.

We provide consultancy services, best practice recommendations and training to ensure our clients can get the most from their investment in one of the most advanced email platforms on the market today. For many of our Salesforce Marketing Cloud clients, we automate bounce backs to the digital print stream, ensuring their message is always delivered.

Our work in this area has seen us globally awarded for Salesforce marketing cloud innovation and achieve Salesforce Gold partner status. We are also one of the only marketing technology agencies in APAC to receive a global Salesforce Marketing Cloud Innovation Award.

A. Platform Optimisation & Digital Consultancy

Simply investing in marketing technology is no guarantee of sustained success. IVE DDC have created a dedicated team designed to work with clients to ensure they can keep P.A.C.E. with technology such that a constant focus on platform ROI and innovation is being delivered. Our P.A.C.E. team services cover: 

Platforms: We ensure your tech stack is delivering on your expectations by conducting tech audits (Tech Health checks) and ensuring it continues to align with your business objectives.

Analytics: Our data, insights and analytics team, work with you to extract value from your data assets

Campaigns: We work with you to build and/or review your campaigns to ensure they are optimised and performing to expectations.

Enablement: As technology evolves, skill sets need to evolve with them. Our P.A.C.E. team deliver bespoke training and enablement solutions to ensure your staff can continue to leverage the power of your platform investments.

B. Platform, Campaign & Email Management

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C. Project methodology (lack of capability or capacity)

When building any aspect of your marketing technology stack, IVE DDC utilises an agile project methodology as outlined in the flowchart below. We fully integrate ourselves into your business and work across all your internal stakeholders to ensure the project is built and delivered to your specific requirements 

We typically deploy a dedicated team consisting of account service staff, project managers and technical architects to ensure we build out a robust solution that integrates within your business.

D. Salesforce Marketing Cloud Consultancy

  • Cloud to Cloud – Digital 360
  • Salesforce Marketing CLOUD
  • Sales Cloud
  • Service Cloud

Take your customers on a seamless, intuitive journey at every touch point.

As a leading Salesforce implementation partner, we work across the Salesforce ecosystem to deliver you a comprehensive service that connects all your customers to the most appropriate experience within your business. We collaborate with our clients to overcome and future-proof the challenges they face in building and executing intuitive and integrated cross-channel customer journeys.

IVE are one of the largest partners of Salesforce Marketing Cloud in Australia.

When it comes to solutions in marketing cloud, we solve problems around the set up and implementation of the platform, establishing data structures and automating the importing of data from existing or legacy systems.

We provide consultancy services, best practice recommendations and training to ensure you can get the most from your investment in one of the most advanced email platforms on the market today.

We can be available around the clock to provide support to your team, assist them with issues and problems as they arise. For many of our clients, we also automate email bounce backs to the digital print stream, ensuring your message is always delivered.
IVE offers Gold Salesforce partner services in the following areas:

  • Data Security ISO 27001
  • Implementation
  • Consultancy
  • CRM Integration
  • Campaign Creation & Execution
  • Platform Training

Above all, we will work as an extension of your team, whether you’re based in Melbourne, Sydney or wider Australia. Let us take all the hard work off your desk and offer you a service that is second-to-none.

Salesforce Implementation Partners That Help You

  • eDM template design and implementation
  • Data migration to a single source
  • On-site extra resource to execute complex campaigns in short time frames
  • Deliver 1:1 or group platform training
  • Build automated and triggered communications
  • Set-up complex configurations (dynamic variables)
  • Recommend best practise advice
  • How to turn your consumer insights into increased engagement & revenue
  • How to link your digital to print (and back again)!

E. Adobe Implementation Services

Cloud to Cloud

Content Management

As channels have multiplied, you have to create thousands of pieces of copy and art. Experience Manager helps you manage it all in a fluid and dynamic way, so you can keep up with every screen and platform

Campaign Execution

Once your content is created, Adobe Campaign gives you a single place to manage and automate all your email, ads, and campaigns. With access to your audience profiles and analytics, you can drive better customer engagement.

Personalization

Making every experience relevant and personal is the sign of an experience business. Adobe Target is a personalization engine that lets you test and optimize with machine learning across mobile apps and the web.

Marketo Engage

From lead management to B2B and account-based marketing, Marketo Engage provides marketing agility at every touchpoint. Transform customer experiences and power engagement from consideration to conversion and beyond.

As an Adobe experienced Partner, we can also work with our clients around the building out Adobe functionality to improve your customer experience and drive greater platform ROI.

From implemention of the platform to building out your entire Adobe-based CX strategy, our team of Adobe developers and strategists will work with you on ensuring your CX goals are met. Our Adobe services include:

  • Platform scoping, discovery and implementation
  • Email campaign construction, deployment and ongoing optimisation
  • Journey creation, optimisation and reporting
  • Training and enablement to ensure your team are fully capable within the platform

Adobe Consulting Services

Our Adobe team has deployed the largest scale Adobe campaign across Asia Pacific. We help our clients keep P.A.C.E. with technology through our team of specialists tasked with assisting to improve platform ROI for our adobe marketing services.

We can be available around the clock to provide support to our clients and assist with issues and problems as they arise.

Creating customer experiences.

We guide our clients on how to navigate the complexities of marketing technology to enhance their customers’ experience. Our marketing technology specialists focus on three key areas—platform, people and process.

We ensure our clients’ chosen marketing platform operates in-line with their business aims, and that they also have the right people and processes in place to deliver sustained and measurable results. Our team creates automated customer journeys and strategic targeted campaigns to deliver our clients’ overarching objectives. Platform agnostic, our work in this area has seen us globally awarded for Salesforce marketing cloud innovation, achieve Salesforce Platinum partner status, and have the largest scale Adobe campaign deployment across the region.

We also offer our clients campaign management services. Here we embed our specialists onsite to support their marketing teams, and help them to implement automated customer journeys and targeted marketing campaigns themselves. Whichever service model our clients prefer, the end result is improved customer experiences and better measurable return on marketing technology investment.

Marketing Technology Consultancy

Whether it’s implementing a new platform or updating an existing one, our marketing technology consultants improve ROI for our clients with recommendations on platform, people and process.

Our mar-tech specialists begin with advice on how to get the most out of our clients chosen marketing technology platform (or in the case of a new client, which platform will best suit their needs). We then advise on the optimum team to service the platform and also provide training on how to extract the most value from it.

Finally, we help put the right processes in place to ensure continual improvement for our clients. We’re able to place our marketing technology specialists, located across Sydney, Melbourne and Brisbane, onsite to support our clients’ marketing teams. This helps our clients achieve quicker adoption times and faster ROI.

Salesforce Consulting Services

We are one of the largest partners of Salesforce Marketing Cloud in Australia. We provide solutions for the setup and implementation of the platform, establish the data structure and automate the importing of data from third-party systems.

We can automate the tracking of the export of data from Salesforce Marketing Cloud to other systems used by our clients. We also work with our clients to integrate their Salesforce Marketing Cloud platform with the Salesforce CRM and assist with campaign creation and execution.

We provide consultancy services, best practice recommendations and training to ensure our clients can get the most from their investment in one of the most advanced email platforms on the market today. For many of our Salesforce Marketing Cloud clients, we automate bounce backs to the digital print stream, ensuring their message is always delivered.

Our work in this area has seen us globally awarded for Salesforce marketing cloud innovation and achieve Salesforce Gold partner status. We are also one of the only marketing technology agencies in APAC to receive a global Salesforce Marketing Cloud Innovation Award.

Adobe Consulting Services

Our Adobe team has deployed the largest scale Adobe campaign across Asia Pacific. We help our clients keep P.A.C.E. with technology through our team of specialists tasked with assisting to improve platform ROI for our adobe marketing services.

We can be available around the clock to provide support to our clients and assist with issues and problems as they arise.

More Data-Driven Communications Services

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