Mobile Marketing In Australia
how often do your customers check their mobile messages? bulk sms is a great way to communicate with consumers in real-time and get real results quickly
Mobile Marketing
how often do your customers check their mobile messages? bulk sms is a great way to communicate with consumers in real-time and get real results quickly
IVE mobile marketing gets your customer’s attention – Fast
As a multi-channel marketing strategy, reaching audiences through direct email marketing services is still relevant. However, SMS solutions are taking shape, with more and more businesses taking advantage of this approach to reach their clientele.
With this strategy, the IVE DDC advantage means using world-leading technology in partnership with Eagle Eye. Based out of the UK, Eagle Eye are experts in smartphone voucher issue and redemption technology, working with the likes of Tesco and Marks & Spencer on their mobile loyalty programs.
Are you looking to increase your efforts in marketing? Working towards delivering your brand’s message straight to your customer’s smartphone ensures that you reach them on the go and in real-time.
Incorporating innovative solutions with direct marketing gives you that edge. It’s a very personal channel that cuts through to drive action and is sometimes much more ‘instant’ than email. When you think about it, how long have you had your mobile number for, and how often do you give your number out to strangers? It’s entirely possible you’ve had your smartphone number for at least ten years, and the people who have it are the people you want to hear from. So hearing that ‘ding’ drives you straight to your inbox, almost instantly to check the message.
We can work with you on SMS content composition for reminders, bulk SMS notifications, and text messages that include personalised URLs (PURLs) to drive consumers to micro-sites. In addition to this, as a business SMS service provider, we can help you with integrating mobile technology and retail POS systems to transmit, receive, store and redeem retail vouchers in real-time. Does this sound like something you’re looking for?
BULK SMS SERVICES – WHY AND HOW
IVE DDC’s text services provide you with an end-to-end mobile marketing platform and experience in Australia. Take a look at our Top 5 ways to get this working for your brand:
- 1. Create a two way conversation
The beauty of texting is that it provides the opportunity to engage in dialogue. This evolves, where the consumer’s action triggers a follow-up communication from the brand.
- 2. Use SMS as a gateway channel
As with providing coupons, links in texts mean that recipients are one tap away from any number of dynamic experiences your business is offering. As text is an opt-in medium, consumers are happy to hear from you in this way because they can engage in their own time, and this increases the chance of recipients clicking-thru.
- 3. Make rewards personal
Texting is a very personal medium. It’s how we talk to our friends. That’s why rewarding loyalty via this medium immediately increases engagement on a more personal level.
- 4. Understand that timing is everything
Texting is immediate, and most people read texts straight away wherever they are. Even if they don’t click through straight away, it is already on their mind.
- 5. Get to know your customer better
Given it is such a personal medium, it’s the perfect way to get to know your customer more closely. At the basic level, this could include providing a link to an incentivised survey via SMS.
WE EXCLUSIVELY OFFER EAGLE EYE TECHNOLOGY IN AUSTRALIA TO ENGAGE YOUR CUSTOMERS WITH SMS SOLUTIONS
At IVE DDC , we work with our clients to help you create and deliver innovative promotional programs. These strategies help drive engagement and provide a point of difference from your competitors.
The Eagle Eye technology enables brands to position mobile marketing at the heart of their promotional mix, rather than as an add-on or an afterthought.
This messaging can provide:
- Digital passes, vouchers and coupons with exclusive, targeted offers
- A consumer service tool to confirm bookings, sales, appointments, etc.
- An activation tool to motivate sales or drive traffic to a store.
- Digital barcodes to allow access to an event.
Your clients can redeem their digital vouchers via the media most suitable to them, including the convenience of:
- Scanning or presenting their mobile phones in-store or at an event
- Clicking through online and use a unique promotion code.
Regardless of how your customers choose to engage with your brand, you can easily track their behaviour and revise your strategy to improve your results moving forward.
This Is How You Find Out What Really Makes Your Customers Respond…and What Doesn’t
Our tracking tools are the real deal as they keep you informed of who has accessed their messages. This means you can easily manage follow-up and have knowledge of whether your strategy is sustainable and working.
We make it possible for you to access redemption data in real-time, test your offers and make adjustments accordingly. What all this means is that you can see your results coming in as if you were personally serving every customer. This, in turn, means you can make changes to boost response as you go.
What this represents is that you are engaging with your clients immediately, but it also means you don’t have to wait to make your mobile marketing strategy work for you. As soon as you have the data, you can assess how you can better engage with your clients.
IVE mobile marketing gets your customer’s attention – Fast
In mobile marketing, The IVE Advantage means world-leading mobile marketing technology in partnership with Eagle Eye. Based out of the UK, Eagle Eye works with the likes of Tesco and Marks & Spencer on their mobile loyalty programs and are experts in mobile voucher issue and redemption technology.
Looking to increase your efforts in mobile marketing? Delivering your brand’s message directly to your customer’s smart phone or mobile ensures that you reach them on the go, in real-time.
Incorporating smart SMS solutions with direct marketing gives you that edge. It’s a very personal channel that cuts through to drive action and is sometimes much more ‘instant’ than email, when you think about it, how long have you had your mobile number for and how often do you give your number out to strangers? Chances are you’ve had your mobile number for at least ten years and the people who have it, are the people you want to hear from. So hearing that ‘ding’ drives you straight to your SMS inbox, almost instantly.
IVE can work with you on: SMS content composition for reminders, bulk SMS notifications as well as SMS messages that include personalised URLs (PURLs) to drive customers to micro-sites.
In addition to this, as a business SMS service provider, we can help you with integrating mobile technology and retail POS systems to transmit, receive, store and redeem retail vouchers in real time.
Bulk SMS Services
IVE SMS services provide you with an end-to-end mobile marketing platform and experience.
Take a look at our Top 5 ways to get SMS working for your brand…
IVE consults for some of Australia’s largest brands ensuring they’re maximising their suite of cloud solutions.
- 1. Create a two way conversation
The beauty of texting is that it provides the opportunity for a dialogue. A two-way dialogue evolves whereby, the customer’s action triggers a follow-up communication from the brand.
- 2. Use SMS as a gateway channel
As with providing mobile coupons, links in texts mean that recipients are one tap away from any number of dynamic experiences. As SMS is an opt-in medium, customers are happy to hear from you via SMS and this increases the chance of recipients clicking-thru.
- 3. Make rewards personal
SMS is a very personal medium. It’s how we talk to our friends. That’s why rewarding loyalty, via SMS immediately increases engagement to a more personal level.
- 4. Understand that timing is everything
The great thing about SMS is it’s immediate. SMS’s are read, there and then, wherever the customer is.
- 5. Get to know your customer better
Because SMS is such a personal medium, it’s the perfect way to get to know your customer better. At the basic level, this could include providing a link to an incentivised survey via SMS.
IVE Exclusively Offers Eagle Eye Technology In Australia To Engage Your Customers On Their Mobiles
We’ll work with you to create and deliver innovative mobile marketing programs that will drive engagement and provide a point of difference from your competitors. The Eagle Eye technology enables brands to position mobile marketing at the heart of their marketing mix, rather than as an add-on or afterthought.
Mobile messaging can provide:
- Digital passes, vouchers and coupons with exclusive, targeted offers
- A customer service tool to confirm bookings, sales, appointments, etc.
- An activation tool to motivate sales or drive traffic to a store.
- Digital barcodes to allow access to an event.
Your customers can redeem their digital vouchers via the media most suitable to them – scan or present their mobile phones in store or at an event, or go online and use a unique promotion code. Regardless of the way your customers engage with your brand, you can track their behaviour and revise your marketing activity to improve your results.
This Is How You Find Out What Really Makes Your Customers Respond…and What Doesn’t
Our tracking tools keep you informed of who has accessed their messages, so you can easily manage follow-up and fulfilment. You can access redemption data in real-time, test your offers and make adjustments accordingly. This means you can see your results coming in as if you were personally serving every customer, so you can make changes to boost response as you go.
Your Only Logical Choice To Handle These Crucial Tasks
With over three decades of experience behind us, our history of excellence makes IVE the obvious first choice for a mail marketing company. Across our Sydney, Melbourne and Brisbane locations, our 400 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.
Your Only Logical Choice To Handle These Crucial Tasks
With over three decades of experience behind us, our history of excellence makes IVE the obvious first choice for a mail marketing company. Across our Sydney, Melbourne and Brisbane locations, our 400 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.
