IVE Group acquisition of SEMA creates Australia’s leading customer data management business

IVE Group acquisition of SEMA creates Australia’s leading customer data management business

Media Release 28 August 2017

ASX listed diversified marketing communications business IVE Group Ltd (ASX:IGL), has today announced it will acquire SEMA Operations Pty Ltd. on 6th September 2017.

Blue Star DIRECT is a leading provider in personalised communication services with operations in Melbourne, Sydney and Brisbane. With almost 40 years’ experience, they have built a strong reputation supporting some of Australia’s largest brands through providing a wide range of services in the areas of customer data management, multi-channel electronic communications, transactional and direct marketing mail, scanning digitisation and archiving as well as marketing automation services.

SEMA will be integrated into Blue Star DIRECT (an IVE business). The combined business capabilities of Blue Star DIRECT and SEMA will create Australia’s leading integrated data-driven customer communications company with an unparalleled data-driven value proposition to the market.

This acquisition further consolidates IVE’s position as Australia’s leading vertically integrated marketing communications company and strengthens IVE’s strategic expansion into data analytics, customer insights and marketing automation (IVE’s Kalido division is the leading Salesforce Marketing Cloud practice in Asia Pacific).

Matt Aitken, Chief Operating Officer, IVE Group said, “This acquisition expands on the broader diversification strategy for IVE and positions our Blue Star DIRECT business as the market leader in the customer data management space.

SEMA bring to the table credibility in the essential communications space and have a range of additional capabilities and technologies that enable us to enter new sectors in the market” Aitken adds, “The coming together of our collective experience, passion and capabilities positions us well in the market to ensure our customers benefit from a wider range of services to support and enhance their marketing and communications plans. We look forward to welcoming the SEMA team into our business.”

John Stewart, Managing Director, SEMA, said, “The synergies between our businesses are compelling. Both have a customer first culture, many decades of proven history and a pedigree of high performance, diversity, innovation and quality. I very much look forward to continuing to build on our successes as we combine and strengthen our offer to the market.”

For any enquiries please contact:

Matt Aitken, Chief Operating Officer, IVE Group Ltd, +61 413 740 774

John Stewart, Managing Director, Blue Star Direct, +61 412 022 430

About IVE Group Ltd

IVE Group Ltd is an ASX listed vertically integrated marketing and print communications provider. IVE enables its customers to communicate more effectively with their customers by creating, managing, producing and distributing content across multiple channels. IVE has an unparalleled product and service offering in Australia and holds leading positions across multiple sectors.

IVE approaches the market with a solution focused strategy and consists of 4 operating divisions Kalido (data, customer insights and marketing automation services), Blue Star Group, Pareto Group (fundraising specialists-NFP sector) and IVEO (creative services and managed solutions).

IVE employs 1,500 talented and committed people across its operations in Sydney, Melbourne, Brisbane, Singapore, Hong Kong, China and New Zealand. The Group services all major industry sectors including financial services, publishing, retail, healthcare, communications, property, clubs and associations, not-for- profit, utilities, manufacturing, education and government.


About Blue Star Group

Blue Star Group is Australia’s leading customer communication business. Blue Star’s value lies in the scale, technology and experience that continually delivers speed to market, quality and consistency.

With six specialist businesses, Blue Star can offer truly flexible solutions aligned to customer’s needs from print communications, to retail and POS displays, DM, eDM, SMS, promotional merchandise and logistics. Blue Star businesses include Blue Star PRINT, Blue Star DIRECT, Blue Star WEB, Blue Star DISPLAY, Blue Star PROMOTE and Blue Star CONNECT.

About Blue Star Direct

For almost 40 years, Blue Star Direct has been providing superior cross-channel solutions to Australia’s biggest brands. Blue Star Direct deliver optimised and intuitive customer communications via a customer’s channel of choice.

They leverage the latest technologies to ensure communication processes are as streamlined and transparent as possible. Whether you want to communicate with your customers via full colour print, email, SMS, mobile, video or social media.


End of release

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