In 2013, Blue Star Direct partnered with Eagle Eye, world leader in mobile voucher issue and redemption technology. Based out of the UK, they carry an impressive client list of leading retailers including Tesco, Pizza Express, PayPal, Virgin Active and T-Mobile.

Now, as a result of this partnership we’re able to exclusively offer the Eagle Eye technology in Australia. The technology has been built on the Blue Star Direct infrastructure. It means our clients’ data stays onshore but they’re able to access market leading loyalty, coupon, gift card and voucher technology delivered via mobile.

The Eagle Eye technology enables retailers to position mobile marketing at the heart of their marketing mix, rather than as an add-on or a ‘nice to have’. Their mission is to revolutionise the way retailers engage with their customers across digital vouchers, loyalty programs and payments. The secure, digital issuance and redemption management platform allows retailers to remove fraud risk and cut costs. The platform operates through existing point of sale infrastructures and terminals, eliminating any requirement for the client to invest in hardware.

Blue Star Direct are able to innovatively combine the Eagle Eye technology with direct mail, email and personalised landing pages, according to a client’s specific needs.  Used intelligently, these channels allow a customer’s information to be quickly and effectively captured and provide insights, including purchase behaviour.  These insights can then drive the strategy behind ongoing activity such as tailored customer offers.

At Blue Star Direct, we’re currently in the process of testing and implementing the technology for several retail and banking clients. Blue Star Direct Managing Director John Stewart says: “Through our partnership with Eagle Eye, we’re able to offer our clients new and innovative options in mobile voucher issue and redemption. It’s another piece of the jigsaw that enables end to end messaging for our clients, across any platform, to any device.”

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