We’re proud to announce the recent partnership of Blue Star Direct with ExactTarget, a salesforce.com company. ExactTarget are recognised by technology experts as visionary in the digital marketplace.
They are a leading global provider of email marketing and cross-channel interactive marketing software solutions. ExactTarget’s suite of integrated applications enable marketers to plan, automate, deliver and optimise data-driven interactive marketing and real time communications to drive customer engagement, increase sales and improve return on marketing investment.
Blue Star Direct recognised a synergy between the ExactTarget approach to marketing and our own. That is, we both believe in the power of relevant and targeted marketing communications. Blue Star Direct can capture, cleanse and compose data from any database. By integrating our data expertise with technologies such as Exact Target we can fulfill our promise of delivering your message anywhere, anyhow to any device, at any time.
Blue Star Direct Managing Director John Stewart says “this is an exciting partnership for Blue Star Direct and great news for our clients because it gives them access to the latest and greatest smarts in interactive marketing software. We can guarantee the secure capture and processing of our clients data and we can deliver the message via any channel our clients require.”