Reach 17 million customers a week through Australia’s largest distribution network.

Letterbox marketing is still one of the most effective ways to grab your customer’s attention?

Almost 11 million Australians read unaddressed mail in any given week, and 6.8 million Australians over the age of 14 have purchased from a catalogue within seven days of receiving letterbox marketing material. Whether it’s a flyer, catalogue or sample, letterbox marketing gets your brand in front of consumers and helps increase sales.

Why choose flyer and catalogue delivery with IVE?

Australia’s leading brands trust IVE, to make sure their flyers and catalogues reach the hands of their customers. As Australia’s largest distribution network, we can deliver to 17 million people in 7 million homes, every week.

Our data-driven approach means your marketing materials get in front of your target audience, no matter what size. We make pamphlet delivery a piece of cake for small businesses. We can help you easily design, strategise, print and distribute – getting the word out to your target customers.

One stop shop for your letterbox drop

Our letterbox experts can work with you to design and print your letterbox campaigns. With more than 40 years in flyer distribution and an established network of printers, we can help you build and execute a winning campaign with great ROI.

Sophisticated segmentation to reach your target audience

Understanding your customer, and knowing who they are, is critical to the success of any letterbox drop campaign. We can help you pinpoint your target audiences with our geo-targeting tool, SwiftPlan.

With the power of SwiftPlan, you can gain instant access into insightful geo-demographic consumer data to help you understand where your target audience is, to create a highly strategic and effective campaign.

Using SwiftPlan:

With a combination of 50+ variables, SwiftPlan lets you target audiences based on where they live, where they shop, interests, age, disposable income, spend by category and more.

Build custom catchment areas, then overlay your store locations, outdoor advertising sites and other points of interest to map out your campaign. Once your campaign is mapped, you can personalise messaging to your target audience to achieve the ultimate ROI.

SwiftPlan draws on information from our partners and our own data, including:

Roy Morgan’s Helix personas, including consumer attitudes, behaviours, and values Marketfind’s geo-demographic segments Census data Household Demand Data, based on the ABS household expenditure survey geoTribe’s geo-demographic data.

Exclusive reach

Use letterbox marketing to reach those who are not using other media channels, both online and offline. Of the 10.8 million Australians aged 14+ who have read unaddressed mail in the past week, many haven’t engaged with other key media, like cinema (73%), local newspapers (66%), and YouTube (33%).

But don’t panic – with a flyer distribution network covering up to 17 million Australians, IVE has got them covered.

A key team player in a multi-channel strategy

Don’t miss out on your potential customers. In a multi-channel strategy, letterbox drops bolsters your campaign and helps you cut through the digital clutter with its hard-to-ignore tactile presence.

According to research from the Real Media Collective’s 2018 Industry Report, compared with other media channels letterbox has the most reach:
Letterbox marketing in Australia reaches 20.3 million
Commercial radio is 18 million
Newspapers are 16.8 million
Free-to-air TV is 14 million
Magazines are 12.5 million
Subscription TV is 3.08 million

By amplifying your campaign’s reach with a flyer distribution, it can help boost conversions and improve ROI. Use letterbox alongside your outdoor, broadcast and print ads to improve recall and recognition amongst a highly-targeted demographic. When it comes to multichannel campaigns, letterbox is the ultimate team player.

Results you can track

Take the guesswork out of your letterbox marketing campaign. By targeting and mapping your campaign with IVE, you can track sales in your business catchment areas and subsequently prove ROI.

Other ways to track your results in real-time is through offer code redemption, digital catalogue engagement, website traffic and more. Use your valuable insights to make future campaigns work even harder.

Confidence in your deliveries

You can have confidence in your letterbox drop with our three-tiered approach to distribution verification. Our GPS mapping app, ivehub, provides visibility of delivery routes in post-campaign reporting so you know that your material was delivered on time to the right location.

Spot checks are conducted by area reps who visually sight IVE material in letterboxes. What they see is recorded and reported to ensure all advertising material is being delivered and in accordance with the code.

A third party field agent audits the information received from up to 750 households who monitor what they receive in their letterbox each month.

For small business – Letterbox Advertising made easy

We take you step-by-step through everything you need to do to create a local area marketing campaign with impact. Whether it’s standout design, how to target your desired audience or choosing the right printing materials, have confidence that when you choose flyer distribution marketing, your small business will have a high chance of reaching new client prospects.

We can take you through the whole journey, ensuring you’re optimising your investment – to ensure a great ROI.

Did you know: research shows 88% of people who receive letterbox advertising will read it, and visit the business’ website?

Expert support

We are the leading distribution company in Australia, offering nationwide services in Melbourne, Sydney, Perth, Brisbane, Gold Coast, Adelaide and Hobart. Let our team of letterbox marketing experts help you create your next campaign.

From planning and targeting, to design and print, to distribution, we can help you every step of the way. Tap into our experience and knowledge to increase engagement and conversions. Best of all, we can do all the hard work for you.

Letterbox Advertising Made Easy. Call us on 1300 725 628

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