Blue Star Direct Brand Colors

Working with Blue Star DIRECT – Production Guidelines

Understanding the nature of each and every campaign, Blue Star DIRECT has outlined key requirements attached to the critical components within the campaign life cycle.

Content that Tells a Story

Core to Blue Star DIRECT’s business offering are sophisticated software applications and skill sets to deliver highly personalised documents through a variety of printed and digital channels.

Blue Star DIRECT can accept text in MS Word, text-enabled PDF or plain text files.

Graphics that Provide Impact

Blue Star DIRECT’s preferred format for graphics are:

Handling your Valuable Data

Working with Blue Star DIRECT often involves the exchange of large volumes of data, the need for strict privacy and security and a high level of co-operation between us and our clients.

Blue Star DIRECT’s preferred formats for data files are CSV, Tab or Pipe Delimited, Fixed Length and XML formats.

We require a full field layout description including field names, field delimiter and field lengths where applicable.

Prior to the first mailing, or if there has been a change to the data structure since the previous mailing, Blue Star DIRECT would prefer to receive a “test data” file. We then check this test data to ensure no irregularities will affect the IT processing when the “live data” file arrives.

Safe and Secure Transmission

Data security is paramount to Blue Star DIRECT’s work. Talk to us about any issues you have in relation to file transfer because we have been accepting data in a myriad of formats from legacy databases for many many years. No matter what the format or the database, we can help.

Secure FTP (SFTP) is the preferred method for file transfer. We can set up an SFTP account within 24 hours  and issue unique Usernames and Passwords or apply your SSH key for automated transfer.

Blue Star DIRECT can also accept files via Email, CD, DVD, or portable hard drive.

File-level encryption via ZIP passwords or PGP  and GPG is encouraged to futher secure the data in transmission.

Bringing your Data to Life

Through its data driven approach, Blue Star DIRECT is at the forefront of assisting its client partners in determining the right messages to be presented across the right channel.

There a few things which should be considered before the magic begins:

If a manual correction of “unclean” data is required then additional time and costs may result.

Electronic Messaging

Data files, graphics and HTML files for email campaigns can be supplied to Blue Star DIRECT via secure methods, similar to print campaigns. Blue Star DIRECT’s Account Executives will work with you to ensure we have the right content and business rules to deliver your customer messages via email and SMS.

Blue Star DIRECT will work with you to provide insights and reporting on your electronic campaigns. We can provide live reporting on who has opened and clicked through your emails, as well as manage bounce-backs and unsubscribes. Based on our response reporting, Blue Star DIRECT can deliver communications to your customers, based on their tracked preferences.

Print – The Choice is yours

Blue Star DIRECT’s range of state of the art high-speed continuous colour, digital full colour and mono printers provide you with flexibility and unrivalled choice. Blue Star DIRECT will work with you to determine the right print platform for your communication.

High-Speed Continuous Colour

High-speed variable inkjet colour printing incorporates highly relevant Marketing Communications within the Transactional Mail lifecycle, enabling the creation of trans-promotional opportunities coupled with a reduction in supply chain costs.

Full Colour Digital Print

Blue Star DIRECT’s Digital Colour Printing presses offer versatile, timely, high quality production printing, delivering highly personalized and customized communications.

Mono Print

Essential Communication printed in black on pre-printed offset shells is part of Blue Star DIRECT’s heritage, repeatedly meeting high standards required in the provision of billing and statement processing.

Blue Star DIRECT is happy to test stock samples for high-speed and laser compatibility. Allow 24 hours for stock acclimatisation.

Offset printed stock with considerable block colour coverage or minimal white space areas requires longer drying periods before it can be laser printed. This could extend the traditional stock conditioning time from 24-48 hours to as much as 5 days.

Mail Processing Services

As part of our engagement process Blue Star DIRECT suggest a collaborative approach whereby we review the proposed content of the mail pack to ensure cost effective delivery and machine compatibility.

The preferred fold for high-speed mechanical inserting is a roll fold, sometimes referred to as a “C” fold. Other types of folds are possible, but are more expensive.

Mechanical inserting machines require ‘lick and stick’ envelopes. ‘Press seal’ or ‘peel and seal’ may be inserted mechanically, but  require hand sealing.

Postage Services

Postage savings are a core skill of Blue Star DIRECT. Talking to us in the creative and design stages of your project can result in significant savings in postage costs.

Changes to the weight, size or quantity of articles being mailed can have a considerable effect on the final postage unit cost.

Postage account details should  be provided to your Campaign Coordinator. Postage costs can only ever be an estimate and will fluctuate based on national or state distribution requirements and the final number of articles lodged.

Efficiently & Accurately Managing your Cargo

Stock has to be accurately recorded into our warehouse and made available for production in a timely and accurate manner if we are to meet your production deadlines.

Blue Star DIRECT prefers to receive all stock on plain pallets rather than skids. We are unable to accept deliveries made on Chep or Loscam pallets. Please allow up to 10% of stock overs for spoilage.

Stock Deliveries

It is important that these Delivery Standards are adhered to when delivering stock and materials to Blue Star DIRECT to ensure production timelines can be met.

Delivery Times

Standard hours of operation are:

7.30am to 5.30pm, Monday to Friday.

Urgent Deliveries

Urgent deliveries outside these hours may be arranged by contacting:


Building D, 350 Parramatta Road, Homebush NSW 2140

Warehouse Manager: Phone (02) 8020 4344, Mobile 0466 528 519


36 Northlink Place, Virginia QLD 4014

Warehouse Manager: Phone (07) 3866 8561, Mobile 0409 549 877


Unit 2 and 3, 2 Nursery Avenue, Clayton South VIC 3169

Warehouse Manager: Phone (03) 8514 6172, Mobile 0466 321 347

Delivery Standards & Labelling

Delivery Dockets

All deliveries must be accompanied by a delivery docket containing the following detail:

Please note:

All goods received are subject to Blue Star DIRECT’s confirmation at the completion of the receiving process.

All deliveries are to be in cartons with labels applied to the side of each, identifying the client, the item description, the item code and the quantity per carton.

All voucher or serial numbered stock must be delivered in sequential order. Paperwork must be supplied with quantity, sequence number range supplied, quantity ordered, quantity delivered, and purchase order number.

All laser based stocks must be received by Blue Star DIRECT two days prior to production, to ensure that the stock is acclimatised prior to laser printing commencing.

Insert Boxing Standards & Labelling

Letterhead Boxing Standards & Labelling