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Email Marketing Services

This type of communication remains the channel of choice for many consumers in our digital world. It works most effectively as part of a multi-channel strategy. But it remains an extremely powerful and an effective channel to get your message delivered.

We work with a number of email marketing software options across Australia, as well as SMS blast platforms but our preferred technology is Salesforce Marketing Cloud (SFMC). We are a Gold Partner of SFMC in Australia. We operate both our own platform and those on behalf of our clients.

Our skills and services include:

When used effectively, email direct marketing plays a pivotal role in your advertising mix. If not used effectively, the result will be low open rates and even lower response and conversion rates. Let us help you put your best foot forward when it comes to accessing powerful solutions like this. We’ll use it correctly as part of a multi-channel strategy to communicate relevant offers, news, notices and more to your audience.

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Put The Blue Star DIRECT Advantage to work for you with dynamic email marketing software.

We use world-class email marketing software that is recognised by technology experts as visionary in the digital marketplace – this means you’re working with the best of the best.

Partner with IVE’s team of consultants with experience backed by thousands of campaigns and get your messaging really working for your business.

DIRECT MARKETING SOFTWARE IS ONE OF THE MOST POWERFUL WAYS TO QUICKLY REACH YOUR CUSTOMERS WITH PERSONAL AND TRACKABLE MESSAGES

Whether you’re using this form of communication to generate sales, for customer service messages, surveys, announcements or newsletters, we can turn your messages into genuine results. IVE’s email marketing service takes care of everything for you:

You have full access to the dashboard to track the open and click-through rates, as well as manage bounces and replies. You can also take it further, integrating your email marketing services, DM and SMS campaigns for maximum results using IVE’s multi-channel expertise.

This way, you can find and engage your customers where they are.

It’s why Australia’s leading banks, insurance, retail, gaming and financial institutions use us for their direct email marketing solution. These customers know just how important it is to connect and engage with their customers in a meaningful way without having to sort through the mountains of customer data they have. We take care of that for them, and we can do the same for you.

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Working with Blue Star DIRECT, I feel confident that the sensitive data we deal with is in safe hands. The team are proactive and consultative, readily available and regularly go ‘above and beyond’. They take an active interest in our Direct Marketing outcomes and work hard to ensure our continued growth while implementing cost-savings.

Australian Children's Charity - Fundraising Lead Corporate & Community

I would just like to pass on our gratitude to Blue Star DIRECT VIC and NSW for the achievement of getting our carbon dm campaign out the door on time with minimal issues.

Major Australian Energy Company - Customer Fulfilment Manager

In consultation with Blue Star DIRECT, our newsletter was revolutionalised into a highly personalised, targeted eNewsletter with an equally personalised print alternative (to fulfil bounce backs and for customers who express a preference to receive a printed newsletter).

Major Australian Bank

We would recommend Blue Star DIRECT to businesses looking to work with a team of dedicated professionals who understand what your needs are and how to translate that understanding into the deliverables you desire. Blue Star DIRECT offer a consultative relationship over a vendor-customer based model and provide expertise in alternative solutions that you may not have thought of (you don’t know what you don’t know).

Major Australian Energy Company - Fulfilment Manager

During a high profile crisis response project involving a global brand, the logistical challenges of communicating with customers became apparent during a fast-paced, uncertain environment and legally sensitive corporate crisis. We engaged Blue Star DIRECT to assist in a rapid response campaign that involved printing, collating and sending high-quality communications and fragile packages to customers. Their professionalism in managing this difficult project was second-to-none.

Crisis Management organisation - Project Manager

We have worked with Blue Star DIRECT for many years across a wide range of mailings; from stylised campaign DMs to BAU communications. What really makes them stand out is the level of service they provide and their advanced knowledge of data. The people genuinely care about their clients and the quality of work, and they’re always responsive and highly professional. Our data is complex; requiring sophisticated programming and Blue Star DIRECT have been consistent in providing clear and accurate DM communications for our donors/customers.

Charity organisation

I have always found Blue Star DIRECT staff helpful and very efficient. Having several thousand files on site with Blue Star DIRECT means that in emergency situations it necessitates a request for file to be scanned urgently. They respond quickly and regularly exceed my expectations. Similarly whenever we query any scanned documents they are very responsive to investigate and provide us answers and or solutions. I can recommend their services and would be more than happy to talk to any prospective clients.

Australian Regional Council

The Examinations team had a very positive experience working with Blue Star DIRECT. The customer service provided and knowledge of printing was of a very high standard. I personally enjoyed working with the Blue Star DIRECT team. I would recommend Blue Star DIRECT to other universities if they were to approach you for examination printing.

Respected Australian University - National Manager TE&R, Student Administrative Services

YOUR ONLY LOGICAL CHOICE TO HANDLE THESE CRUCIAL TASKS

With over three decades of experience behind us, our history of excellence makes IVE the obvious first choice for a mail marketing company. Across our Sydney, Melbourne and Brisbane locations, our 400 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.

It’s time to start doing email marketing right and get the results you want

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