In mobile marketing, The Blue Star DIRECT Advantage means world-leading mobile marketing technology in partnership with Eagle Eye. Based out of the UK, Eagle Eye works with the likes of Tesco and Marks & Spencer on their mobile loyalty programs and are experts in mobile voucher issue and redemption technology.
Looking to increase your efforts in mobile marketing? Delivering your brand’s message directly to your customer’s smart phone or mobile ensures that you reach them on the go, in real-time.
Incorporating smart SMS solutions with direct marketing gives you that edge. It’s a very personal channel that cuts through to drive action and is sometimes much more ‘instant’ than email, when you think about it, how long have you had your mobile number for and how often do you give your number out to strangers? Chances are you’ve had your mobile number for at least ten years and the people who have it, are the people you want to hear from. So hearing that ‘ding’ drives you straight to your SMS inbox, almost instantly.
Blue Star DIRECT can work with you on: SMS content composition for reminders, bulk SMS notifications as well as SMS messages that include personalised URLs (PURLs) to drive customers to micro-sites.
In addition to this, as a business SMS service provider, we can help you with integrating mobile technology and retail POS systems to transmit, receive, store and redeem retail vouchers in real time.
Blue Star DIRECT’S SMS services provide you with an end-to-end mobile marketing platform and experience.
Take a look at our Top 5 ways to get SMS working for your brand…
The beauty of texting is that it provides the opportunity for a dialogue. A two-way dialogue evolves whereby, the customer’s action triggers a follow-up communication from the brand.
As with providing mobile coupons, links in texts mean that recipients are one tap away from any number of dynamic experiences. As SMS is an opt-in medium, customers are happy to hear from you via SMS and this increases the chance of recipients clicking-thru.
SMS is a very personal medium. It’s how we talk to our friends. That’s why rewarding loyalty, via SMS immediately increases engagement to a more personal level.
The great thing about SMS is it’s immediate. SMS’s are read, there and then, wherever the customer is.
Because SMS is such a personal medium, it’s the perfect way to get to know your customer better. At the basic level, this could include providing a link to an incentivised survey via SMS.
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We’ll work with you to create and deliver innovative mobile marketing programs that will drive engagement and provide a point of difference from your competitors. The Eagle Eye technology enables brands to position mobile marketing at the heart of their marketing mix, rather than as an add-on or afterthought.
Mobile messaging can provide:
Your customers can redeem their digital vouchers via the media most suitable to them – scan or present their mobile phones in store or at an event, or go online and use a unique promotion code. Regardless of the way your customers engage with your brand, you can track their behaviour and revise your marketing activity to improve your results.
Our tracking tools keep you informed of who has accessed their messages, so you can easily manage follow-up and fulfilment. You can access redemption data in real-time, test your offers and make adjustments accordingly. This means you can see your results coming in as if you were personally serving every customer, so you can make changes to boost response as you go.
get your free consultation nowWorking with Blue Star DIRECT, I feel confident that the sensitive data we deal with is in safe hands. The team are proactive and consultative, readily available and regularly go ‘above and beyond’. They take an active interest in our Direct Marketing outcomes and work hard to ensure our continued growth while implementing cost-savings.
I would just like to pass on our gratitude to Blue Star DIRECT VIC and NSW for the achievement of getting our carbon dm campaign out the door on time with minimal issues.
In consultation with Blue Star DIRECT, our newsletter was revolutionalised into a highly personalised, targeted eNewsletter with an equally personalised print alternative (to fulfil bounce backs and for customers who express a preference to receive a printed newsletter).
We would recommend Blue Star DIRECT to businesses looking to work with a team of dedicated professionals who understand what your needs are and how to translate that understanding into the deliverables you desire. Blue Star DIRECT offer a consultative relationship over a vendor-customer based model and provide expertise in alternative solutions that you may not have thought of (you don’t know what you don’t know).
During a high profile crisis response project involving a global brand, the logistical challenges of communicating with customers became apparent during a fast-paced, uncertain environment and legally sensitive corporate crisis. We engaged Blue Star DIRECT to assist in a rapid response campaign that involved printing, collating and sending high-quality communications and fragile packages to customers. Their professionalism in managing this difficult project was second-to-none.
We have worked with Blue Star DIRECT for many years across a wide range of mailings; from stylised campaign DMs to BAU communications. What really makes them stand out is the level of service they provide and their advanced knowledge of data. The people genuinely care about their clients and the quality of work, and they’re always responsive and highly professional. Our data is complex; requiring sophisticated programming and Blue Star DIRECT have been consistent in providing clear and accurate DM communications for our donors/customers.
I have always found Blue Star DIRECT staff helpful and very efficient. Having several thousand files on site with Blue Star DIRECT means that in emergency situations it necessitates a request for file to be scanned urgently. They respond quickly and regularly exceed my expectations. Similarly whenever we query any scanned documents they are very responsive to investigate and provide us answers and or solutions. I can recommend their services and would be more than happy to talk to any prospective clients.
The Examinations team had a very positive experience working with Blue Star DIRECT. The customer service provided and knowledge of printing was of a very high standard. I personally enjoyed working with the Blue Star DIRECT team. I would recommend Blue Star DIRECT to other universities if they were to approach you for examination printing.
With over three decades of experience behind us, our history of excellence makes IVE the obvious first choice for a mail marketing company. Across our Sydney, Melbourne and Brisbane locations, our 400 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.
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