In mobile marketing, The Blue Star DIRECT Advantage means world-leading mobile marketing technology in partnership with Eagle Eye. Based out of the UK, Eagle Eye works with the likes of Tesco and Marks & Spencer on their mobile loyalty programs and are experts in mobile voucher issue and redemption technology.
Looking to increase your efforts in mobile marketing? Delivering your brand’s message directly to your customer’s smart phone or mobile ensures that you reach them on the go, in real-time.
Incorporating smart SMS solutions with direct marketing gives you that edge. It’s a very personal channel that cuts through to drive action and is sometimes much more ‘instant’ than email, when you think about it, how long have you had your mobile number for and how often do you give your number out to strangers? Chances are you’ve had your mobile number for at least ten years and the people who have it, are the people you want to hear from. So hearing that ‘ding’ drives you straight to your SMS inbox, almost instantly.
Blue Star DIRECT can work with you on: SMS content composition for reminders, bulk SMS notifications as well as SMS messages that include personalised URLs (PURLs) to drive customers to micro-sites.
In addition to this, as a business SMS service provider, we can help you with integrating mobile technology and retail POS systems to transmit, receive, store and redeem retail vouchers in real time.
Blue Star DIRECT’S SMS services provide you with an end-to-end mobile marketing platform and experience.
Take a look at our Top 5 ways to get SMS working for your brand…
The beauty of texting is that it provides the opportunity for a dialogue. A two-way dialogue evolves whereby, the customer’s action triggers a follow-up communication from the brand.
As with providing mobile coupons, links in texts mean that recipients are one tap away from any number of dynamic experiences. As SMS is an opt-in medium, customers are happy to hear from you via SMS and this increases the chance of recipients clicking-thru.
SMS is a very personal medium. It’s how we talk to our friends. That’s why rewarding loyalty, via SMS immediately increases engagement to a more personal level.
The great thing about SMS is it’s immediate. SMS’s are read, there and then, wherever the customer is.
Because SMS is such a personal medium, it’s the perfect way to get to know your customer better. At the basic level, this could include providing a link to an incentivised survey via SMS.
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We’ll work with you to create and deliver innovative mobile marketing programs that will drive engagement and provide a point of difference from your competitors. The Eagle Eye technology enables brands to position mobile marketing at the heart of their marketing mix, rather than as an add-on or afterthought.
Mobile messaging can provide:
Your customers can redeem their digital vouchers via the media most suitable to them – scan or present their mobile phones in store or at an event, or go online and use a unique promotion code. Regardless of the way your customers engage with your brand, you can track their behaviour and revise your marketing activity to improve your results.
Our tracking tools keep you informed of who has accessed their messages, so you can easily manage follow-up and fulfilment. You can access redemption data in real-time, test your offers and make adjustments accordingly. This means you can see your results coming in as if you were personally serving every customer, so you can make changes to boost response as you go.
get your free consultation nowWith over three decades of experience behind us, our history of excellence makes IVE the obvious first choice for a mail marketing company. Across our Sydney, Melbourne and Brisbane locations, our 400 staff work tirelessly to bring you the results you’ll love. And we’ve been in the game for 34 years, so we know what businesses want, and what your customers will respond to.